House of iKons Fashion Week London February 2022
House of iKons (HoI) Fashion Week London was back again February 19th 2022. The event was held at the Leonardo Royal St Pauls London Hotel.
This was their first February season since lockdown. Last February 2021 a Fashion Film “Uniting the World of Creativity’ was released, this year this same fashion film was played to guests during the live show.
House of iKons
Photos: Pardesi Photos
Pre Pandemic, HoI Fashion Week London live shows pulled in over 1,000 people per day in attendance, with private clients, buyers, department stores and boutiques, also in attendance high net worth guests. This February, did not disappointment either with both shows packed with guests, VIPs and media and press.
Designers and creatives travelled from around the world to showcase at this event truly bought to life ‘Uniting the World of Creativity’ under ONE roof. Highlighting: beauty, creativity, art and diversity. Overcoming the current global obstacles FASHION CAN NOT BE STOPPED, FASHION CAN NEVER BE STOPPED!
This season the show celebrated diversity on their platform of models of all AGES, SHAPE, HEIGHT, BACKGROUNDS from around the WORLD.
With Storm Eunice in full force, delays in travel for guests attending the show as well as designers travelling in from other countries. Flights were diverted, but in the end the ‘creative storm’ on the runway was way to strong for even ‘Storm Eunice’ to stop.
America’s Next Top Models Kiara Belen and Victoria Henley graced the HoI Fashion Week London Catwalk with the shows sponsor ‘The Fashion Life Tour’ also created a storm with their presence on the runway showcasing a number of designers unique creations.
This season, the event also gave the opportunity to guests to be part of the fashion experience. Normally with fashion shows guests watch the shows, may attend an after party; but with this event, once the fashion shows were over, guests had the opportunity to meet with the designers. As a result 12 designers sold their unique pieces plus several orders took place.
There was also an opportunity for guests to part take in an editorial shoot and feel like a ‘fashion model’ as well as the ever popular VIP 360 Booth. Guests and media were also invited to take a step into the ‘Virtual Fashion World’ on the ‘Metaverse’ and meet with HoI virtual partners LIBERTÉ INTERNATIONAL.
HoI Fashion Week London announced and launched their partnership with LIBERTÉ INTERNATIONAL (LI). The collaboration will see both HoI and LI jointly launch NFTs and Wearables of Fashion designer’s clothing and accessories designs on the Metaverse to an audience at global-scale.
The collaboration will also see LI launch HOI’s own Virtual Fashion Show which will aim at creating a platform for fashion designers across the world to showcase their new collections virtually.
This will enhance the way designers interact with their audience and clients on a truly global-scale whilst offering a unprecedented opportunity to excel their business revenue.
A move which will truly change the face of Fashion
With the constant push on diversity and pushing boundaries further with digital and virtual shows, HoI Fashion Week London are one of the top 6 brands Innovative Voices in The Fashion World on Wiki Vid. Which is what HoI has stood for. Highlighting beauty, creativity from around the world pushing the boundaries that fashion, art and creativity is for everyone regardless of colour, ethnic origin, religious beliefs, size, age and sexual orientation. These are the innovative voices of fashion.
As well as being a platform for designers, it has also become a platform for new music artists. There were music performances by two up and coming British Music Artists ‘Young Athena’ and ‘PHE PHE’.
A surprise special guest and Three time Grammy WINNER Gramps Morgan performed a beautiful blend of Reggae and Country at the show.
The event is Sponsored by: The Fashion Life Tour & Girl Meets Brush