Hot Now China Spring 2019: New York Fashion Week

Hot Now China NYFW FW19

Represented by Shin Advisors.

HOT NOW CHINA supported by TENCENT and Chow Tai Fook Jewellery Group presented its first runway fashion show featuring a curated group of five of China’s most well known promising designers, at New York Fashion Week on Sunday, September 9, 2018.

Chow Tai Fook Jewellery Group, known for its innovation, craftsmanship and heritage, debuted their Hearts On Fire collection on the runway, in collaboration with two designers in the show. The show was followed with an art exhibition and award ceremony.

Hot Now China: NYFW FW19

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The most popular and highly regarded design platform in China, HOT NOW CHINA is a collaborative effort between China Fashion Association (the country’s most authoritative fashion organization), Tencet News and Global Fashion Industry Academy. Aimed at raising global awareness of its growing fashion industry and fostering talent, HOT NOW CHINA brings Chinese fashion design into the global mainstream. Each year, a number of promising and pioneering designers are selected to participate in HOT NOW CHINA’s fashion shows in New York, London, Milan and Paris, where they show their designs, study the local fashion industry and receive training. Through this project in New York, HOT NOW CHINA furthers its mission to
cultivate China’s fashion talents as well as develop China’s fashion think tanks. The five designers showcased in the HOT NOW CHINA Spring/Summer 2019 fashion show were as follows:

ALICIA LEE is a fashion label founded in 2012 by Beijing Williowwillow Co. Ltd., owned by fashion designer Alicia Lee. It offers urban professionals high-quality womens and menswear, which is sold in more than 15 luxury stores across China and is supported by a strong following from celebrity clients and recurring appearances in the most influential fashion media. The ALICIA LEE 2019 S/S NYFW collection features a crossover collaboration
with an art-jewelry exhibition presented by Chow Tai Fook Group.

FISHING was established 21-years ago and is rooted in Chinese culture, attracting the urban woman with its unique design ideas and cultural connotations. Based on traditional crafts, Fishing garments are embroidered or decorated with totem motifs to display cultural and artistic beauty.

KHIENG ATELIER helmed by Khieng Puong, is the most iconic couture house in Taiwan. Trained in Paris, Khieng is renowned for his exquisite approach to style. Those years working at Ungaro as accessory designer liberated his vision; Khieng Atelier represents a combination of rich French heritage and exquisite craftsmanship. The eye for all details and high levels of quality in crafting and executing a distinct brand universe, has provided
Khieng Atelier with a unique identity. Khieng Atelier specializes in the creation of exclusive custom-fitted clothing that made from high-quality fabrics and intricate lace, is sewn with extreme attention to detail. These one of a kind haute couture garments, are tailored with hand-executed techniques His collections demonstrate the epitome of a harmony between trend and style.

LUIRE is a designer platform founded in 2017 by Marjorie Chu, and is affiliated with Hong Kong Beauty Fashion Group. Luire focuses on beauty and design, with the perfect pursuit of art and the unique taste of design. Luire strives to make fashion present a completely different design concept and charm, and bring forward new fashion elements.

MARY MA is the first star fashion designer in China, and is one of the most celebrated icons of beauty, style and fitness in the country. Hailed by the media as one of the most beautiful and graceful women in China, she has transformed from China’s very first international supermodel, into one of the most influential, innovative and successful designers and business leaders of the Chinese fashion industry. As the pre-eminent high-end designer of China, her fashion spectacles staged worldwide, have refined and enriched the Chinese language of style and design. The MARYMA S/S 2019 NYFW collection features a crossover collaboration with jewelry brand Hearts On Fire from Chow Tai Fook Group.


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