HOT! Lily Aldridge Hosts Parfum Collection Launch Event at NYFW!
Represented by HL Group.
The event was attended by some of Lily’s closet friends including Adriana Lima, Joan Smalls, Romee Strijd, Stella Maxwell, Taylor Hill, Jasmine Tookes, Martha Hunt, and Carolina Kurkova.
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ABOUT LILY ALDRIDGE PARFUMS
Introducing Lily Aldridge Parfums, developed by successful supermodel, avid philanthropist and devoted wife and mother, Lily Aldridge, in partnership with IMG and globally renowned perfume company, Inter Parfums. The collection serves as a lens into Lily’s busy lifestyle. It embodies her passions, including her family, fashion and travel. It also incorporates Lily’s commitment to sustainability. Each fragrance, that pays homage to one of her favorite places, features a wood cap from sustainable forests and an outer carton that doubles as a shipping vessel, made of 100% recycled paper, to minimize waste. For each tree used for the caps, five more are planted. Each fragrance has a charity component, where at checkout, customers have the ability to donate to a non-profit organization that’s near and dear to Lily’s heart. The first partnership is with St. Jude Children’s Hospital.