Genny Fall 2018: Milan Fashion Week

Genny Milan Fashion Week FW18

Represented by Guitar PR.

They’ll always criticize you, speak of you, it’ll be hard to meet someone who will like you as you are! So live, do what your heart tells you to do, life is like a play that does not allow testing: so sing, dance, laugh and live intensely every day of your life, before the curtain closes and the piece ends with no applause”.

The renowned quote by Charlie Chaplin is the manifesto for Genny’s catwalk show/event for autumn/winter 2018/19. The words of the seminal English moviemaker were chosen by Sara Cavazza Facchini, Creative Director of the ready-to-wear house, to let women know they deserve a little time extra for themselves.

Genny: Milan FW18

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“As I have often repeated, before being an entrepreneur and creative director, I am a woman and mother. The thousand errands of women’s daily lives put us in an endless spin. I fell I can tell women to believe in themselves despite prejudice, to be loyal to themselves, and to live their lives intensely, and why not, have fun! I would like to draw a breath of relief with them. There should always be a light-hearted moment in everyday life, and today I would like to think I am with women in this”.

And in order to emphasise that message even further, these words will be announced at the beginning of the show by Marco Bocci, a rising star in theatre, television and entertainment.

“I especially chose a man. A man that could remind all these beautiful women not to forget to live intensely and follow their hearts. And if men incidentally intercept this message from another man, then they can offer a little more support to women!”

For the Fall/Winter 2018 season, creative director Sara Cavazza looked at Charlie Chaplin’s legendary silent movie “The Circus,” which inspired the overall mood of the collection.

The circus, which is combination of discipline and fun, influenced the balance of contrasting forces injected in the lineup. More rigorous and linear pieces are jazzed up by lively details and juxtaposed to playful, more eccentric garments.

The iconic uniforms of circus performers, such as lion tamers, trapeze artists and clowns, inspire the collection’s silhouettes and patterns for a wardrobe, which is eclectic, precious and personal.

A tuxedo jacket with wide lapels becomes a chic, sensual jumpsuit and a tailcoat is worn over laminated pants.

Infused with a sense of relaxed ease, drawstring trench coats are cut in oversized silhouettes and decorated with macro polka dots and cashmere styles show vertical black and white stripes.

Argyle motifs pepper the bodice of sleek jumpsuits and are rendered with embroideries on sparkling mini dresses, while a long pinafore dress show the straps punctuated by Swarovski crystals.

Frisky short pants are worked in diamond patterns and worn with jewel-like embroidered tops.

The hyper elegant attitude of tulle maxi dresses is softened by the playful appeal of polka dots.

The accessories range is designed to add some extra glamorous fun. Bags are semi circle clutches enriched with prints, embroideries and exotic skins, while sock-like over-the-knee length boots are worked in two-tone color combinations.

For fall, Genny invites women to embrace fashion as a form of escapism and joie de vivre.


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Milan Fashion Week

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