Shop Fashion Week | From “See Now, Buy Now” to “See, Buy, Wear”

Shop Fashion Week Online

“See now, buy now” fashion week shopping. It’s one of the holy grails of the online fashion week experience.

Shop the runways during fashion week

Watching the shows live has been one of the seminal developments of fashion week in the past few years. But the public’s desire to buy items in “real time,” as they appear on the runway, has been a bit slower to develop.

The technology to shop during fashion week is still in development. But coming sooner than you think.

Last season, some designers embraced the idea of selling items from the runway. Notable designers making their wares available the same day their collections debuted included Oscar De La Renta, Carolina Herrera, Zac Posen, Rebecca Minkoff, Prabal Gurung and others.

For those who want to shop fashion week, either by pre-ordering looks from the upcoming season, or buying items made available in advance by designers, the technology may be right around the corner.


New York Fashion Week

This upcoming fashion week, Fashion Week Online has collaborated with a new partner to bring real-time, “see now, buy nowshopping during New York Fashion Week to the next level.

True New York Fashion Week shopping will mean buying events as they appear on the runway, in real time.

True New York Fashion Week shopping will mean buying full collections or limited-edition items as they appear on the runway. (Last season, de la Renta’s “Ambria” embroidered peep-toe sandal was available the same day as the show!) London Fashion Week shopping will follow, as will shopping for Milan, then Paris Fashion Week shopping.


The e-Commerce connection

Although shopping will be available on Fashion Week Online’s newest iOS app, “Fashion Week” (look for it in the iTunes music store this December), most items will be offered for sale on the fashion week’s “city channel.” (I.e., New York Fashion Week shopping at, as well as here at Fashion Week Online.

Surprise! You can now shop fashion week!
Surprise! You can now shop fashion week!

Fashion Week Online is excited to be pioneering new opportunities to buy from some of the world’s top brands this fashion week!


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