Brands: The A Story, Pamela Botero, Chancos, Jelena Bosnjak, Anton Giulio Grande
The A Story
THE A STORY, Korea’s leading ESG and K-fashion technology company, is transforming the fashion industry by combining cutting-edge technology with eco-friendly innovation.
With a strong commitment to environmental responsibility, sustainable management, and corporate social responsibility, THE A STORY is setting a new standard for the future of fashion. By integrating biodegradable fiber materials and advanced sewing techniques, the company is dedicated to minimizing environmental impact while enhancing the quality and durability of its products. With a forward-thinking approach, THE A STORY aims to use 90% recycled materials by 2030, reducing global warming and carbon emissions.
With 31 domestic patents, international patents, and design registrations, THE A STORY is leading the industry with its proprietary no-seam, seamless easy-free technology. This innovation enhances comfort, ease of wear, and sustainability, reflecting the company’s dedication to ESG principles. As a green growth leader in the fashion industry, THE A STORY is committed to fostering a healthy global society through ethical and sustainable business practices, prioritizing the well-being of its employees, stakeholders, and the environment.
Emerging Talents Milan Fall 2025
Photo Credits: Bon Wongwannawat, Giona Afzal, Tanya Bundzilo
Pamela Botero
SAGITARIUS, “Eternal Bonds”
Under the vast night sky, the stars shine as guiding lights. We are all stardust, fragments of the universe that come together to illuminate others, forming infinite constellations. Inspired by this celestial connection, SAGITARIUS weaves the grandeur of the stars with the deepest essence of my life: my family. Each star radiates a constant light, guiding my steps and shaping my path.
This collection pays homage to those luminous bonds and the unbreakable love that unites us, a visual poem celebrating the eternal light of those who guide and protect us.
The color palette transitions from soft beige tones, reminiscent of the calm of dawn,and the light, to deep blacks that symbolize the night, where stars shine their brightest. Each embroidery is handcrafted, with shimmering threads representing the glimmers of light. The pointed finishes reflect the shapes of the stars, while structured silhouettes in blazers, skirts, pants, and oversized jackets represent the strength of familial love. Soft knits and sheer fabrics add warmth, revealing the guiding light from within.
Pamela Botero is a brand that, in a world where fashion often feels fleeting, stands as a testament to authenticity and timeless elegance. Each piece is a living canvas, crafted with a vision that transcends trends to capture the unique spirit of the modern woman. Pamela Botero celebrates the art of fashion, creating garments that become personal treasures, designed to honor the strength and inner light of those who wear them.
CHANCOS
CHANCOS PRESENTS “MIRAGE ÉTERNEL: BEAUTY BEYOND TIME” AT MILAN FASHION SHOWS OF EMERGING TALENTS MILAN FALL-WINTER 2025
Following its triumphant showcases at the prestigious fashion weeks in New York and Paris for the Spring-Summer 2025 season, Chancos now brings its artistry to the fashion capital of Milan. On February 28, 2025, Chancos unveiled “Mirage Éternel,” a collection inspired by the grandeur of classical architecture and the legendary theaters of Europe – timeless symbols of culture, art, and history.
In the ever-evolving landscape of fashion, “Mirage Éternel” emerges as a harmonious symphony that pays tribute to the enduring legacy of artistic mastery. Drawing inspiration from the opulence of historic architecture and the refinement of contemporary couture, this collection transcends fashion, presenting garments as true masterpieces. Under the creative vision of Do Thanh Tinh, Chancos continues to redefine haute couture with breathtaking illusions that defy description.
“Mirage Éternel” is a celebration of luxury and sophistication, echoing the spirit of Europe’s grand theaters. Each piece in the Fall-Winter 2025 collection embodies the essence of haute couture, meticulously crafted with intricate embellishments, masterful hand embroidery, and avant-garde 3D techniques. Every stitch is a testament to the unparalleled artistry and dedication of the Chancos design team, who relentlessly push the boundaries of high-end tailoring to create extraordinary works of fashion.
More than a fusion of creativity and technique, “Mirage Éternel” represents a revolution in materials and craftsmanship. Chancos integrates premium fabrics such as silk satin, ethereal organza, and luxurious knits, achieving designs that exude depth, elegance, and sophistication. These carefully selected materials enhance both the aesthetic and structural integrity of each creation, elevating the collection to a realm of unparalleled artistry.
With nearly 180 days of unwavering commitment, each design in “Mirage Éternel” requires hundreds of hours of meticulous craftsmanship. Chancos artisans dedicate weeks to transforming visionary sketches into opulent, awe-inspiring garments. This dedication results in pieces that are not only visually stunning but also bear immeasurable artistic value. The collection seamlessly blends the grandeur of the past with the innovation of the future, ensuring each design remains an eternal statement of beauty. “Mirage Éternel” is more than just a collection; it is an immersive journey through time and artistry. Every silhouette, cut, and embellishment tells a unique story, inviting fashion connoisseurs into a realm of perfection and timeless elegance. Chancos is devoted to pushing the boundaries of fashion, transforming garments into living works of art that celebrate heritage, creativity, and the unbreakable bond between generations.
Join Chancos in exploring the enigmatic and surreal world of “Mirage Éternel,” where history and innovation converge to shape the future of haute couture. Immerse yourself in an illusion of timeless beauty, where every detail unveils the gateway to perfection.
Jelena Bosnjak
“Insolence”: Bold Fashion Signed by Jelena Bošnjak
Bold. Provocative. Unapologetic. The “Insolence” collection is the latest edition of the JB brand, created by Split-based designer Jelena Bošnjak, who has enriched both the Croatian and international fashion scene with her thirteen years of work. “Insolence” is not a collection for those who play it safe—it is art that speaks through fashion, provokes, and captivates. Honest and uncompromising, just like Jelena herself.
Audacity is a theme that demands a fearless designer, and Jelena, with her keen eye and impeccable sense of proportion, has crafted a collection that speaks loudly, without fear of judgment.
A black-and-white palette dominates the collection—at first glance, classic, yet anything but predictable. Within the contrasts of black and white lies a profound meaning: the battle between convention and individuality, order and chaos, norms and rebellion. Black emphasizes the strength of a woman, while white introduces a contrasting softness, creating tension and dynamism that draws attention and sparks reactions.
The silhouettes in “Insolence” brilliantly balance sculptural elegance and uninhibited freedom. Asymmetrical lines, daring cutouts, and striking details reflect the designer’s vision. Jelena Bošnjak masterfully plays with contrasts to highlight the power and beauty of her designs, leading us into a world where fashion does not follow the rules—it creates them. A combination of classic tailoring and unexpected elements achieves harmony between past and future, redefining the boundaries of fashion. Each piece carries the JB brand signature, from subtle logo details to exquisite craftsmanship that celebrates precision and authenticity. This is a collection that pays tribute to tradition while relentlessly looking toward the future.
What sets this collection apart is its bold approach to patterns, which break strict formality and bring energy to minimalism. These patterns are not random—they are symbols of provocation, a reminder that boldness can also be playful.
“Insolence” is more than just a new fashion collection; it is a reflection of the times we live in—bold, unrestrained, and ready for challenges. Through this collection, Jelena Bošnjak dares each of us to ask: Do we have the courage to wear audacity?
From sensual cutouts to sculptural forms, “Insolence” celebrates confidence and individuality. If you’re ready to own the room, stand out, and wear your personality without compromise, this collection is for you. “Insolence” is not just a word—it is an attitude, a choice, a way of life. This collection celebrates boldness as an art form—fearless and nonconformist, yet sophisticated.
When she began working on this collection, Jelena wanted to create something that doesn’t whisper—it shouts. “Insolence” is her response to a world that often tries to tame us—it is a call to boldness, to play, to uninhibited freedom. These pieces are not just fashion items—they are Jelena’s fashion manifesto.
Through “Insolence,” Jelena challenges social norms, elevates confidence, and promotes freedom of expression. Her message is clear: “Be bold, be different, be yourself!”
And truly, boldness has never looked this good.
Anton Giulio Grande Presents the AGG on the Road Collection as a Guest of Honor
The talented couturier Anton Giulio Grande will unveil the Fall/Winter 25-26 collection titled AGG on the Road. The designer has created looks inspired by a rock-spirited woman who travels by motorcycle and lives her life in a nonconformist way—even riding to the altar on two wheels. Her wardrobe is entirely designed for every occasion, always meant to be showcased on a bike.
“For this new collection, I drew inspiration from the world of motorcycles because the rock and rebellious spirit that hovers around two wheels blends perfectly with the boldness and sensuality of my creations“, says Anton Giulio Grande.
On the runway, outfits feature sophisticated craftsmanship, including jackets, coats, parkas, robes, and capes made of leather, fur, and feathers—all exuding a rock-inspired essence that harmonizes with the roar of engines, creating a modern and captivating mood. The color palette ranges from deep black to red, ivory, and shades of brown.
The designer has successfully fused sensuality, boldness, refinement, and class with the world of motorcycles. “Bringing together the elegance of Italian haute couture with the recklessness and passion of motocross is an exciting challenge“, declares Grande.
About Emerging Talents Milan
Emerging Talents Milan is a premier platform dedicated to showcasing rising designers in the global fashion industry. Hosted in the fashion capital of Milan, this event provides a unique opportunity for emerging talents to present their creativity to industry leaders and fashion enthusiasts. By fostering creativity and craftsmanship, Emerging Talents Milan plays a crucial role in shaping the future of fashion while bridging the gap between new designers and international markets.
Producer and Art Director Tariel Bisharyan
Fashion Director Lucine Ayanian
Beauty Director Valeria Orlandol using VOR Makeup
Makeup Team VOR Academy and Royal Academy of Makeup
Key Hair Stylist Beppe D’Elia
Hair Team BEAUTICK
Backstage Director Giuliana Bortolato
Backstage Technical Partner: GEDY
Partners: Marco Poletti, DNA Made In Italy, GurapaLab, Hay-Hay, ExploApp, Primera Perfumes
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