Elena Velez debuted their 10th consecutive New York Fashion Week showcase on Saturday, September 12th 9:00pm EST at Conwell Hall, steps from the US Stock Exchange.
Titled “SMITE”, Spring/ Summer 2027 is a furthering of the EV mission to daringly document the current events, figures, and sensations that are shaping the modern individual consciousness.
YR009 is a creative inversion of the aggressor and a commentary on brutality under the pretense of heavenly mandate. SMITE is a cautionary portrait of righteous violence: who are its victims? Who are its perpetrators? Endeavouring to invert our self-certain notions of ‘good’ and ‘evil’, YR009 updates our association of militant tribalism and secular holy warfare. Situated at the intersection of East and West, ancient and modern, it chronicles our enduring and exhausting propensity for interpersonal violence.
Elena Velez
Photos: Karla Tomanelli
SS27 features men’s workwear with tactical hardwares and womenswear with unexpected utilitarian touches. Contrary to the EV’s historical wet-look focus, YR009’s surface applications highlight the brand’s proprietary crackled screenprint treatments lending to the ancient and dusty thematic universe. Creative consulting in collaboration with actress and performance artist Sheila Vand, star of A Girl Walks Home Alone at Night.
Footwear sponsored by Cat Footwear, the official footwear licensee of Caterpillar, trusted globally by consumers for providing shoes that are as rugged, durable and unapologetic as Cat earthmovers, so that consumers can break new ground.
Credits:
Sponsors: CAT Footwear, Thoughtful Lab, Conwell Hall, VFILES
Styling: Erik Ziemba, Paradis Agency
Studio Assistants: Alaysia Danae @alaysiadanaee , Ali Castillo @alii.castillo , Klova Kawaja @xklova, Krusain Blokhin @krusain Paige Nelson @paiiigenelson
Key Makeup Artist: Yui Oiwa, sponsored by Burn Beauty
Hair: Marcello Costa
Casting: Emily Kiper,
Footwear: CAT Footwear,
Silver Chainmail: Frances O,
Jewelry Provisions: Vesper Obscura,
Venue: Conwell Hall @conwellcoffeehall @theconwellcocktailhall.
Sound Design & Arrangement: August Aghast, ft. vocals by Pariah The Doll
Lighting & Audio: Nick Puglia
Public Relations: Modeworld PR, BCC Communications
Sales: Alter Showroom
Sample Development Contributors: Zoila Cruz,
Production: Emily Kiper, Andreas Emenius,
Thank you, Holly & Mark Church, and Sheila Vand
