Global lifestyle brand Cupshe returned to Miami Swim Week, celebrating its 10-year anniversary.
The evening opened with a live performance by Sabrina Claudio and featured 65 looks across menswear, kidswear, and two key collections: Cupshe x Kelsey Anderson: Summer Postcards, a romantic, print-forward resort line, and the vintage-inspired Miami Swim Week 2025 Collection. The runway showcased a celebrity cast including Kelsey Anderson, Iskra Lawrence, JaNa Craig, Brittany Cartwright, Lexi Wood, Joan Vassos, Grace Jackson, Sophia and Aurora Culpo, and Jessica Vestal. Kelsey Anderson also made her runway debut in pieces from her co-branded collection, which launched on Cupshe.com immediately after the show.
Notable VIP attendees included Love Island USA’s Kaylor Martin, Serena Page, Kendall Washington, and Olivia Walker, who joined fans, media, and friends of the brand for the milestone celebration.
LESLIE AMON PRESENTS: “THE AFTER SUN” — A SUNRISE STORY OF REBELLION AND FREEDOM AT MIAMI SWIM WEEK — MODELED BY INFLUENCER EMMA LEGER
Photo Credit: Getty Images for Leslie Amon
On Friday May 30th, luxury swim and resortwear brand Leslie Amon lit up Miami Swim Week with the debut of The After Sun – a collection inspired by the carefree spirit of summer nights that turn into sun-kissed mornings and an ode to the bold, the barefoot, and the beautifully free.
Photo Credit: Getty Images for Leslie Amon
Presented in the Paraiso Tent, the show channeled a bold escape with shimmering textures, fringe details, cut-out swimwear, and flowy dresses in sunset-bright hues and updated Hawaiian prints. A tribute to the barefoot, radiant girl who dances until dawn, the runway was a vibrant celebration of seduction, serenity, and the magic of living in the moment.
Notable attendees included influencer Emma Leger, who made her runway debut, with Real Housewives of Miami’s Larsa Pippin & Kiki Barth, Siesta Key’s Juliette Porter, and Southern Charm’s Olivia Flowers sat front row for the show.
OH POLLY PRESENTS ‘CLUB TROPICS’ SUMMER 2025 SWIM COLLECTION WITH SIZZLING RUNWAY SHOW AT MIAMI SWIM WEEK 2025
Photo Credit: World Red Eye
UK fashion retailer, Oh Polly, shut down the Paraiso Fashion Tent on Friday, May 30th at 10 PM with their high-energy presentation of Oh Polly Swim’s sizzling Club Tropics Collection, set to launch in Summer 2025.
The show transported notable guests (like RHOM’s Kiki Barth and rapper Rick Ross) to a sultry, tropical escape where confidence leads and every detail embodies the magnetic energy of sirens after sundown. Designed to empower, every piece is crafted with sculptural precision where high-cut silhouettes, daring cut-outs and mermaid-inspired cover ups meet lush tropical prints, shimmering embellishments and sultry metallics inspired by the the sun glittering on the ocean’s surface.
Photo Credit: Getty Images for Oh Polly
COLOMBIAN-BORN BRAND AZULU DEBUTS RESORT ‘26 COLLECTION AT MIAMI SWIM WEEK
On Saturday, May 31st, Colombian brand AZULU unveiled its Resort ’26 collection, Anatomy of a Bloom, at Miami Swim Week – a story of renewal, tranquility, love, and passion. Inspired by the emotional symbolism of blooms, the collection expresses a rich spectrum of sentiment through color and texture, ranging from earthy neutrals to passion-drenched reds drawn from an exotic garden palette.
Delicate and artful, the collection married soft power with feminine individuality through vintage-inspired silhouettes, funky cutouts, glittery crochet, and floral appliqués. Signature AZULU design codes, including petal shapes, contrast piping, and tagua detailing appeared throughout, grounding the ethereal looks with the brand’s unique identity. With an effortless yet expressive spirit, AZULU’s Resort ’26 was a poetic celebration of renewal, intimacy, and modern femininity.
MAAJI MAKES WAVES WITH MERMAIDLAND RUNWAY SHOW PRESENTATION OF RESORT 2026 COLLECTION – PLUS, THE SURPRISE DEBUT OF NEW COLLAB WITH CHERRY COKE!
On Sunday, June 1st, Maaji dove into the dreamworld of Mermaidland for its Resort 2026 runway show, turning The Temple House in Miami Beach into a aquarium-inspired, color-drenched escape. The immersive experience celebrated freedom, fun, and the return of Maaji’s Real Mermaids – complete with vibrant knits, reversible swim, flirty cutouts, and sunset-worthy textures in punchy shades like flame coral, cobalt blue, and sunburst yellow.
Just when guests thought it couldn’t get any juicier, Maaji dropped a major surprise: the debut of its Cherry Coke x Maaji collab, Very Cherry Summer. Models strutted under a glowing cherry eclipse in retro-inspired swim and beachwear bursting with fizzy nostalgia. This marks the start of a sweet three-part series with Coca-Cola – next up: Sprite x Maaji in September, and the final splash with Coca-Cola x Maaji for Valentine’s Day 2026.
Mermaids, soda pop, and swimwear magic? Just another iconic Maaji moment.
Additional Credits:
Mermaid waves, seashell beads and slicked back hair by Function of Beauty
Styled with jelly sandals and platform flip flops by Melissa.
Shop Cherry Coke x Maaji:
https://www.maaji.co/collections/cherry-coke-x-maaji
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