Chocheng NYFW FW19
Represented by Shin Advisors.
Inspiration: The Best of Everything (1959), Sex and the Single Girl (1962), That Girl (1966), Joan Crawford, Elizabeth Taylor, Natalie Wood, Helen Gurley Brown, Diana Ross and the Supremes
Silhouette: caped, curved and streamlined
Colours: pink, mint, violet, coral, black and white
Fabrics: sumptuous cotton boucle, crisp linen shirting, delicate cotton knits and lace
Details: detachable capes, bibs and collars, hand embroidered buttons, ribbed ruffles, knit-ted ribbons twists, hand sewn petals and hand pleated florets.
Chocheng: NYFW FW19
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Photo credit: Dan Lecca
CHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng, who studied fashion and costume design at the Parsons School of Design and took an appren-ticeship in Savile Row, London to study traditional British tailoring. The first CHOCHENG store opened in 2010 at 838 Madison Avenue, New York, followed by a second store in 2015 at Seasons Place, Beijing. CHOCHENG bespoke and ready-to-wear collections are known for their meticulous detail and 100% natural materials. All fabrics are sustainable and produced in Europe, many exclusive to the label.
All garments are hand sewn in Lon-don following heritage Savile Row tailoring techniques, everything from shoulder pads, embroidered buttons, inseam buttonholes to decorative silk petals are handmade from nat-ural materials. Jackets and coats are half lined in the manner of traditional sports jackets showing all padding, stiffening, basting, binding and interfacing are all hand finished.
Woven garments are manufactured in London and knitwear is made in Scotland and Italy. For both environmental and aesthetic reasons, CHOCHENG forbids the use of commercial iron-on interfacing and machine finishing. CHOCHENG has become synonymous with a mod-ern and whimsical interpretation of traditional British tailoring using only natural materials. CHOCHENG caters to a discerning clientele who appreciates craftsmanship and conserva-tion of the environment.