For the Autumn/Winter collection, CHOCHENG invites us to embark on a journey through the pages of “Diary of a Chambermaid,” following the transformation of an undercover agent into “M”, the Chief of the Secret Intelligence Service, a figure who precedes and ultimately oversees James Bond. “Mission Moreau”, a detective comedy-mystery is infused with the spirit of Jeanne Moreau, the iconic actor whose talent and style left an indelible mark on international cinema and continues to influence filmmakers and fashion designers alike.
Infused with the essence of Jeanne Moreau, Jacque Demy, and the whimsy of the Pink Panther, this collection invites viewers into a world of mesmerizing glamour and subtle humor, a signature blend characteristic of CHOCHENG’s style.
Models take on the guise of secret agents, adorned with vivid makeup, sleek coiffures, and geometric millinery, strutting down the runway in impeccably tailored garments awash with vibrant hues. Intricate handiwork, including cotton petals and coils, embellishes collars and cuffs, weaving through breathable, versatile fabrics like cotton boucle, cotton crepe, and cotton velvet. The meticulous hand embroidery of glass pearls and Swarovski crystals adds a touch of sparkling allure.
Chocheng
The silhouette, featuring a swinging trapezoid shape paired with casual tailoring, reimagines power dressing with an emphasis on comfort and confidence.
CHOCHENG presents a trans-seasonal collection bursting with the lively colors of cranberry and clementine, offering a wardrobe suitable for every occasion. Tailoring takes center stage, catering to discerning customers with an appreciation for craftsmanship and a desire for luxury.
Inspired by Jeanne Moreau from “Diary of a Chambermaid,” Shirley Bassey, and the enigmatic M from James Bond, this collection embodies sophistication and intrigue.
ABOUT CHOCHENG
CHOCHENG, founded by designer Cho Cho Cheng, is a distinguished womenswear label celebrated for its meticulous craftsmanship and commitment to sustainability. With a flagship in New York’s Fifth Avenue, CHOCHENG emphasizes 100% natural materials and cruelty-free practices. Each garment is hand-sewn in London using traditional Savile Row tailoring techniques, eschewing commercial interfacing and machine finishing for a bespoke touch. From handmade shoulder pads to intricate embroidery, every detail reflects the brand’s dedication to quality. With a focus on comfort, craftsmanship, and environmental preservation, CHOCHENG has become synonymous with a whimsical take on traditional British tailoring, appealing to a discerning clientele worldwide.
CREDITS:
Runway Video: Bruce X Saxway, Stella Libert
Runway Photography: Li Dong
Stylist: Neo Jiang
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With love,
FWO
