MADE IN ITALY | THE EPITOME OF TIMELESS LUXURY
SPRING SUMMER 2025 | THE INTERTWINING OF THE CLASSICAL AND BAROQUE
BILLIONAIRE – the Italian luxury label synonymous with Made in Italy and timeless elegance – is presenting its new Spring Summer 2025 Collection on June 14th in Milan in the iconic garden of the Four Seasons Hotel during MMFW 2025.
This season’s collection takes the key spirit of the brand, such as the modern dandy, elevating this in a new, refined manner, synonymous with luxury. This season, the classic neutral colour palette full of rich whites, creams, soft greys and classic navy is accentuated with muted hues of blues and beige.
With the success of last season’s BILLIONAIRE show, alongside sixteen menswear looks, the brand will present four womenswear looks, completing the season through a unique versatility and dedication to ensuring that luxury is a lifestyle.
Inspired by the lifestyle of a man who relishes in the pleasures of sophisticated pastimes such as attending The Grand Prix in Monaco, attending the Polo in London or lounging in the Hamptons, their idea of luxury is consistently polished, whether they’re doing this in tailored suiting or refined yet subtle sportswear such as the iconic polo shirts. The Billionaire Spring Summer Collection paints a vivid picture of a life lived in luxury. Evoking the intrigue and beauty of a traditional Italian summer, a nod to historic Italian roots intertwined with cultural elements where basking in the summer is second nature, creates a captivating collection.
Billionaire
The intertwining of luxury with lifestyle becomes apparent through the tailored suiting in a seamless pairing with muted trench coats, creating a unique yet effortlessly sophisticated silhouette. A highlight of the collection is the relaxed-fit trousers that billow, enhancing both style and silhouette when paired with quarter-zip jumpers, oversized jackets and classic sneakers. Another notable element within the collection is the longline short, whilst playful it’s still sophisticated and blends seamlessly with the classic blazer, signature shirt and further refines the experience of those looking to BILLIONAIRE for a full comforting yet classic look.
A standout piece this season, that represents BILLIONAIRE in their truest form, is the signature bomber jacket that has been interpreted throughout the season as a key piece for SS25. Whether it be a block-colour, Tudor-rose print or shadowed with a lion, the seasons notable jacket is key to BILLIONAIRE’s classic modernity. The lion print is a curated representation of strength and pride whilst the Tudor Rose print embraces a softer side, both equally important to the BILLIONAIRE man. Another notable feature within the collection is the tribute to the sun through a bold print in a muted colour palette, rounding off the array of design through print in the collection, a classic Italian style trait.
Furthermore, hints of gold and silver add the finishing touches to the looks through embellishments of belt buckles and buttons, strategically placed in the finer details, elevating the intricate detail of the garments. The collection is completed by the classic tuxedos in an ode to classic Italian tailoring.
The collection reveals 4 womenswear’s looks where the silhouettes represent chic minimalism through tailored pieces and extremely luxurious materials. Instead of borrowing a comfortable garment from their partner ‘s wardrobe, the Billionaire woman has her own selection of looks dedicated and designed for her. Draped in oversized long-line coats, tailored suiting and chic detailing such as a singular white rosette, the designs are timeless and polished whilst holding a striking sense of individuality and classic refinement.
The Spring Summer 2025 Collection is made for the daring individuals who values tradition and individuality, boldness with refinement, structure with softness, they’re classic yet unafraid of standing out, a classic BILLIONAIRE man that establishes luxury within the lifestyle. This collection further solidifies the brands status as one that is committed to craftsmanship, luxury and style.
About PHILIPP PLEIN
German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world. Based in Lugano Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sports brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
##
With love,
FWO
