Azulu Debuts Resort ‘25 Collection At Miami Swim Week

Colombian-based brand, AZULU, debuted their Resort 2025 collection at Miami Swim Week.

With more than 20 years of retail presence, AZULU is a household name in Colombia. This family-run brand, helmed by husband and wife duo, Alex Srour and Maya Memovic, draws inspiration from Colombia’s vibrant culture and natural splendor. Celebrating the exuberance of the modern woman, AZULU is known for its bold designs, rich colors, eclectic prints, and intricate textures.

AZULU’s Resort ’25 collection captures the essence of the ocean, weaving it into every thread to whisper tales of timeless beauty and untamed grace. Drawing inspiration from the rhythmic dance of the waves, the collection unfolds as a poetic ode to nature’s magnificence.


Expect to find airy linens and diaphanous chiffons alongside intricate mesh adorned with delicate appliqués. Shimmering metallic jerseys reflect the ocean’s iridescence, each thread glimmering as a tribute to its boundless depths. The collection’s color palette echoes the sea’s ever-changing hues – azure blue, dusky rose, verdant sage, and pristine white – imbuing each piece with serenity and wonder, telling stories of tranquility and renewal. Scalloped panels, layered finishes, and ethereal draping evoke the ebb and flow of tides, giving each garment a sense of fluidity and movement.

AZULU’s Resort ’25 collection transcends fashion, inviting you on a journey of exploration and self-discovery. With its ethereal beauty and unwavering craftsmanship, each piece becomes a vessel, carrying us away to distant shores of enchantment.


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