Automobili Lamborghini Spring Summer 2020 Collection
Represented by Guitar Advertising & PR.
Automobili Lamborghini presents the menswear spring summer 2020 collection at Pitti Uomo, a total look divided into three lines that expresses, through clothing and accessories, the style rules of the super sports car brand: informal luxury, future shapers and designers of experience. Each model is designed for contemporary travellers with impeccable style, who love high-performance and functional garments.
The-luxe ID. The construction, the cuts and the details combined with research into the materials and fabrics create the sartorial identity of the Informal Luxury line where the essentials of the male wardrobe combine the semi-formal stylistic signature and the technological know-how of Automobili Lamborghini. The packable superlight jacket has an interior in Lamborghini camouflage print; the same mimetic pattern appears again on sweatshirts, t-shirts and polo shirts, and on beachwear. The colours are strong shades of Xanto Orange, Telesto Grey, Titans Grey and Achelous Blue; the Lamborghini logo is also depicted in a maxi contrast version.
Automobili Lamborghini Spring Summer 2020
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New Casual Pleasure. The character of the Casual line is up to date and round-the-clock: trends lay out a path full of ideas translated into eye-catching graphics and contemporary fits designed to be worn all day. Colour block for the sweatshirts, the polo shirts, the t-shirts and the beachwear, with the brand’s distinctive Y in contrast. The coats have luminescent inserts on the sleeves and reflective logos on the back, such as in the lightweight WR memory fabric of the bomber. The 20D nylon jacket with graphene padding, thanks to the high-performance technical materials, combines thermal insulation with antistatic and antibacterial properties.
Athletic-minded. The Pilota Ufficiale line displays a sporty approach in which the brand’s dynamic personality is translated into pieces enriched by a strong technological heritage. The WP stretch nylon jacket with a graphene print has thermo-regulation properties and bacteriostatic characteristics. The supercar jacket in black leather with racing cuts is defined by the fluorescent Selvans Green trim. The polo shirts and knits have special textures in bioceramic material with antibacterial and thermo-regulating properties that are perfect for sport, ideal for everyday life at high temperatures. The colour palette revolves around black and white, around Telesto and Titans Grey, with flashes of Selvans Green.
The collection is completed by accessories that replicate the themes and graphics of the main collection, in an offering that’s perfect for building a total look.
Thus, the Pilota Ufficiale line favours technical and sporty materials – reflective options, 3D mesh, carbon-effect prints – to express the sporty nature of the accessories designed for leisure time, from the roll-top backpack and travel case to the gym bag, often embellished with the number 63 that celebrates the year Automobili Lamborghini was born.
A distinctive element of the Casual section is nylon which, paired with technical materials like TPU, non-abrasive and totally waterproof, creates accessories that are perfect for leisure time, like the easy backpack with the characteristic t-shirt prints and the nautical-inspired maxi nylon bag with drawstring closure. Cross-bodies and multi-pocket backpacks are a feature of the more formal offering: models with large compartments and internal protectors, perfect for holding laptops and documents.
The rubber-bottomed sneakers are offered with a nylon upper and a coated effect, with bold colour touches or with camouflage print in strong colours. The new washed-effect sneaker capsule collection has a Y with contrasting piping.
There’s a focus on the undersides of the sneakers, with standouts including one with foxing on the upper with Y graphics, both as a patch and punched. The bottoms of the sneakers are chunky, in line with contemporary urban wear; the knitted ones are characterised by being lightweight and comfortable and paired with sock uppers in neoprene and mesh.