Adeserted Paris, in the heat of a summer day. In Saint-Germain-des-Prés, AMI has taken up residence
inside a fresh, disused building.
When the sun is about to set, a distinctive light embraces the city, its terraces and streets, in the relaxed atmosphere of the sunset. With bright, refined colors, the Spring-Summer 25 collection is eminently summery and Parisian. Both fluid and spontaneous, it concentrates on AMI’s wardrobe essentials, for men and for women. Special care has been brought to the choice of materials and textures, adding an extra dimension to the global design of the collection. This relative sobriety allows a focus on the silhouette and style that AMI has been perfecting for the past thirteen years.
AMI
The Spring-Summer 25 collection refines and perfects AMI’s signature style. The collection is elegant, sophisticated and pragmatic, it evokes architectural elements with a strong visual dimension.
The silhouette plays a bold game of contrast, between perfectly tailored pieces and casual ones. AMI showcases mastered trench coats, bermuda shorts and trousers — characterized by an authentic sartorial construction—, combined with a casual, light-hearted style. The emphasis lays on functional pieces, such as baggy jeans, lightweight tank tops, cargo pants and flat, babouche-like shoes in supple leather.
Volumes feature light, quirky details: slightly oversized jackets, wider collars, long skirts. This Parisian aesthetic subtly evokes a soft and romantic representation.
Inventive and delicate, AMI’s summer palette highlights some original colors. They contrast and balance each other, in a way that is very representative of the House’s aesthetic. Dimmed and deliberately desaturated, these tones take on suggestive names like lichen, curry, havana, lipstick, loden, laurel or aubergine.
The fabrics of the collection share a soft feel and a graceful hand. Ranges of cotton and lightweight woolens provide hold and flexibility for summer. Tailoring wools range from gabardines to woolen canvas. Colored denim, for extra fantasy; poplin, for classic shirts with large musketeer cuffs; light knits, for deep, skin-revealing necklines. As for patterns, they put a special highlight on checks and fine stripes this season.
AMI introduces new designs without logo: soft tote bags in a sophisticated color range, and Le Carrousel bag, symbolized by its wide shoulder straps with exceptional proportions.
Shoes have natural, supple shapes, providing comfort and lightness. A flat, babouche-style model, in very soft leather, characterizes the refinement of a Parisian summer. Wedge heels are elegant and are presented in a mix of the collection colorways. Jewelry nostalgically reminds of an elegant past: gold or silver bracelets, curb chains, creoles and chains bring a precious vintage touch.
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With love,
FWO
