AMAG: A Conscious Fusion of Fashion and Purpose

AMAG is a Venezuelan fashion brand rooted in Costa Rica, led by the visionary creative director Nolys Rodríguez Millán. With a background in medicine, Nolys brings a unique perspective to fashion design, blending scientific precision with artistic expression.

Under her direction, AMAG has carved out a distinctive identity, focusing on sustainability, social responsibility, and the creation of timeless garments that transcend trends.

Driven by a mission to redefine fashion through conscious design, AMAG is committed to the ethical use of materials and empowering the communities it touches. Each garment is crafted with care, reflecting the brand’s dedication to environmental mindfulness and human connection. Nolys’s approach goes beyond aesthetics—she aims to offer an experience, where each piece tells a story of purpose and elegance.

AMAG

AMAG has made an impressive mark on international runways, showcasing collections at prestigious fashion events such as Costa Rica Fashion Week, Dominican Republic Fashion Week, Aruba Fashion Week, and Ixelmoda in Cartagena. Nolys has also brought her brand to the spotlight in Colombia’s Barranquilla Fashion Week and, most recently, Seville Fashion Week in Spain. Her innovative, accessible designs consistently stand out for their versatility and emotional impact.

Looking ahead, AMAG envisions becoming a global leader among emerging brands, offering clothing that empowers individuals while honoring the planet. Its value proposition lies in designing garments that aren’t just stylish, but transformative—pieces that celebrate individuality, timelessness, and a deeper sense of responsibility. As Nolys Rodríguez Millán continues to evolve as a designer, AMAG stands at the intersection of creativity, sustainability, and social impact.

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Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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