For Fall & Winter 2026, ADEAM presents Romantic x Prep — a refined exploration of contrasts where softness meets structure, and elegance is defined by intention.
Rooted in the philosophy of “The Architecture of Romance, the Etiquette of Prep,” the collection reimagines classic codes through a modern, feminine lens.
This season’s inspiration is deeply personal to ADEAM’s founder and designer, Hanako Maeda, whose upbringing attending prep schools in both New York City and Tokyo shaped her unique aesthetic sensibility. The collection reflects a fusion of Upper East Side prep and Tokyo’s Kawaii romanticism, blending polished tradition with youthful charm and expressive femininity.
Adeam
Romantic silhouettes—puff sleeves, delicate ties, and fluid draping—are balanced by constructive blazers and architectural pleating, creating a wardrobe that feels both expressive and disciplined. Tulle and chiffon are paired with luxurious cashmere knitwear, offering a tactile dialogue between lightness and warmth, intimacy and polish.
Details such as pearls, gold buttons, and scarf-inspired prints lend a sense of heritage refinement, while a neutral color palette is energized by bold accents of red and electric blue. The result is a collection that celebrates contrast with quiet confidence—romantic yet composed, nostalgic yet unmistakably modern.
ADEAM continues to define a new elegance: one that honors tradition, embraces femininity, and finds beauty in balance.
