Australian Brands Making Waves At Miami Swim Week
Aussie brands Skwosh Club, Charlie Holiday and Lahana Swim kicked off Swim Week at an exclusive, industry-only event at the Soho Beach House on Friday July 12th.
Represented by Simmons PR.
Spotted at Miami Swim Week this season were hundreds of brands, but the land down under made sure to stand out amongst the crowd. Starting off Swim Week was the Bathers & BBQ event hosted by Simmons PR, a fashion PR agency For Australian Brands in the USA, at the Soho Beach House on Collins Ave. Their laid back afternoon bbq featured presentations by Skwosh Club, Charlie Holiday and Lahana Swim.
Inspired by the colorful, vibrant land of Australia and their zany, eccentric carefree locals, the swimwear brand, Skwosh Club brings together all things fun, sun and fruits. The Aussie label was founded in 2016 by three Melbourne natives, AFL Player Jack Watts, Adam Walsh and Jack Turner and has been recently spotted on Ed Sheeran, NBA players Ben Simmons, D’Angelo Russell and Meyers Leonard. With Australian swimwear on the rise in the United States, the Skwosh team have created a brand that is recognizable due to its fresh, high quality take on swimwear designs
Australian Brands Making Waves At Miami Swim Week
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Charlie Holiday is an Australian born, young contemporary brand designed for globe-trotters & jetsetters. With easy-wear apparel, swimwear & accessories for both men & women, Charlie Holiday is filled with versatile wardrobe essentials in laid-back silhouettes and bespoke prints that make every day feel like a holiday.
Lahana Swim founded by two sisters, Ramana Benson and Vrindy Benson is an emerging Australian swimwear brand that’s quickly got the attention of girls worldwide. Inspired by their surroundings and colourful upbringing, the girls wanted to bring something new to the swim game. Luxurious textures and unique prints, cheeky cuts and high-quality finishes is the goal that Lahana continually strives to bring to swim. In the past Lahana Swim has teamed up with Australian label, Jagger and Stone to create an iconic summer swim range. With plans to expand its swimwear range and introduce their new activewear, Lahana will soon be a household name not to be reckoned with. Lahana Swim also presented their latest collection at the Fashion Palette runway show Sunday night at the Setai hotel in Miami.
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With love,
FWO
