Following the success of its inaugural show in 2025, EDIT SwimShow returns to Mr. C Miami – Coconut Grove on October 26 and 27, bringing together a curated selection of swimwear, resortwear, accessories, intimates, and menswear for two days of discovery, connection, and unique programming.
SwimShow, the longest-running swim and resortwear trade show, announces the return of EDIT SwimShow for its second edition.
Following the success of the inaugural event in 2025, the curated trade shimow will return to Mr. C Miami – Coconut Grove on October 26 and 27, 2026, once again connecting leading and emerging brands with retailers, buyers, media, and industry professionals in an intimate, boutique-style setting.
First introduced in 2025 alongside Curve, EDIT expanded SwimShow’s established presence in the swim and resortwear market while creating new opportunities for crossover between swim, intimates, accessories, and lifestyle categories. This year, SwimShow continues to build on that foundation with a focused fall tradeshow designed around connection, discovery, and business opportunities.
EDIT SwimShow
For buyers and retailers, EDIT provides the opportunity to place additional orders from core collections and inter-seasonal styles, while also shopping immediates and custom order opportunities – along with a preview of Spring/Summer 2027 collections.
Building on a Successful First Edition
Designed as a complementary market to SwShow’s flagship summer event, EDIT creates an environment where meaningful conversations, brand discovery, and sourcing take center stage. The successful inaugural edition in 2025 demonstrated the value of a more intimate fall market and laid the foundation for SwimShow to continue growing the EDIT experience, cementing the longest running tradeshow and its market presence in Miami as a hub for the Southeastern US states, the Caribbean and Latin America.
Now entering its second edition, EDIT continues SwimShow’s commitment to creating meaningful opportunities for the industry beyond its annual summer show. The event further strengthens Miami’s position as a year-round destination for the swim and resortwear industries, while welcoming complementary categories including intimates, accessories, and menswear.
An Intimate Miami Market Experience
EDIT SwimShow combines collection discovery with hospitality and programming designed to bring buyers and brands closer together. Across both days, complimentary breakfasts and lunches, The Juice Break sponsored by 305 Squeezed,and professional industry headshots with photographer Mai Tilson give guests opportunities to connect between appointments. Monday’s programming includes The Wellness EDIT featuring Mitchell Brands, offering complimentary hand massages with the brand’s nourishing body lotion, followed by SwimTalks: “The Buyer–Brand Relationship”, a candid discussion with buyers and brands, on managing expectations and building lasting partnerships beyond the first order.
Throughout both days, guests can personalize phone chains with charms from Miami Chains & Co. and customize claw clips with NMC Jewels. Each afternoon, the SwimSocial Sunset Mixer sponsored by Hampton Water invites attendees to continue conversations over rosé. Together, these experiences immerse buyers in the EDIT community, creating a welcoming setting to discover brands, exchange ideas and develop relationships beyond the show floor.
Through thoughtfully curated programming and hospitality, SwimShow aims to create an environment where buyers and brands have more time and space to connect, discover new opportunities and build lasting industry relationships.
A Curated Brand Lineup
This year’s show brings together established names and emerging designers across swimwear, resortwear, accessories, intimates, and menswear. Participating brands include Rio de Sol, Sanctuary, Vitamin A, Helen Jon, Flirtt, Mina de Oro, Onda de Mar, Moorea, Lucky Brand, Isabella Rose, Beyond Control, Z&L Europe, Becca, Bleu | Rod Beattie, Gottex, Kate Spade, Muche & Muchette, Carmen Marc Valvo, Gold & Silver Paris, Luli Fama, TRIBAL, XIX Palms, Le Club, Vince Camuto, Trina Turk, Michael Kors, Tribu, Encantadore, Pier St. Barth, Filipa, Baccio Couture, Profile by Gottex, Miami Chains & Co., Sperry Men’s Swim, Zanatany Concepts, Undershower, and Zocca
“As our industry evolves, the value of meeting face to face remains clear. Buyers want to feel the fabrics, understand the collections and build relationships with the people behind the brands,” says SwimShow Executive Director Judy Stein. “EDIT brings that experience into focus, giving our community a dedicated October market to connect and do business with intention.”
The second edition builds on the collaborative spirit established during EDIT’s 2025 launch, which brought SwimShow and Curve together to create greater crossover between the swimwear and intimate apparel communities.The curated lineup will offer buyers the opportunity to explore new collections, discover fresh perspectives, and connect directly with brands in a relaxed and elevated setting.
EDIT SwimShow invites retailers, buyers, press, and qualified industry professionals to attend the 2026 show. Buyers, retailers, and members of the press are encouraged to pre-register at swimshow.com ahead of the October 26-27 show.
Learn more at www.swimshow.com.
About SwimShow
With four decades of expertise, SwimShow remains the leading global platform in swimwear, where the best in the business gather to network, exhibit, and preview next season’s trends. Held annually at the Miami Beach Convention Center, SwimShow showcases the full range of swim lifestyle categories, including beachwear, resort wear, men’s, children’s, and accessories. Drawing over 7,500 buyers, designers, press, influencers, and stylists from more than 60 countries, SwimShow continues to introduce fresh brands and foster business opportunities that shape the swimwear industry’s future.
