The swimwear brand debuted its latest collections through a See Now, Buy Now presentation at RISE by PARAISO Miami Swim Week at Kimpton Surfcomber’s over-the-pool runway on Miami Beach.
Salty Mermaid made a standout debut at the inaugural edition of RISE by PARAISO during PARAISO Miami Swim Week, presenting an over-the-pool runway show at Kimpton Surfcomber Hotel Miami Beach.
As one of the featured designers selected for PARAISO’s new platform spotlighting emerging and independent brands, Salty Mermaid delivered a collection that embodied bold prints and effortless, unique style.
Set against the iconic Art Deco backdrop of the Kimpton Surfcomber pool, the runway show transported guests into the world of Salty Mermaid through a curated journey of swimwear designed for a modern-day beach girl. The collection showcased the brand’s signature blend of unique silhouettes, stunning prints and destination-ready separates that seamlessly transition from beachside adventures to luxury resort living.
Salty Mermaid
Photos: Getty Images
The runway opened with a bold western-inspired story, introducing guests to Snake Charmer, Wild Sage, Wild Venom and Desert Camo, where earthy hues and rugged-chic styling captured the spirit of the modern coastal cowgirl.
As the show evolved, the collection shifted into softer coastal narratives through Ivory Shoreline and Coastal Mirage. These stories highlighted a flowing cover-up, white swim silhouettes, and airy swim pieces inspired by sun-drenched shorelines and ocean horizons. Metallic accents and luminous textures took center stage in Sunforged Gold, delivering statement-making looks designed to capture the glow of golden hour along the coast.
Then, Goddess of the Seashells introduced intricate details and feminine silhouettes inspired by the beauty of ocean treasures, while its iconic Sand Castle bikini closed the presentation with a refined palette of neutral tones that reflected beach-side sophistication.
Known for creating pieces that celebrate confidence, individuality, and adventure, Salty Mermaid’s latest collections reinforced the brand’s growing presence within the luxury swimwear market while offering a fresh perspective on contemporary swim.
Guests were able to ‘Shop the Runway’ as Salty Mermaid’s show had a See Now, Buy Now approach, allowing consumers to shop every look featured on the runway immediately following the show. All collections presented during the RISE by PARAISO showcase – including Wild Sage, Desert Camo, Snake Charmer, Wild Venom, Ivory Shoreline, Coastal Mirage, Sun Forged Gold, Goddess of the Seashells, and Sand Castle – are included on a separate tab on its website that was displayed via a QR code in the custom Salty Mermaid gift bags that were placed on each seat at the show. All pieces are available for purchase at saltymermaid.com, providing customers direct access to the latest designs without waiting for a traditional retail launch.
The poolside setting at Kimpton Surfcomber Miami Beach provided the perfect backdrop for the brand’s RISE by PARAISO debut, creating an immersive runway experience that reflected Salty Mermaid’s distinctive blend of coastal luxury and destination-inspired style.
As PARAISO Miami Swim Week introduced RISE as a new platform dedicated to discovering and elevating emerging talent, Salty Mermaid’s runway show demonstrated the power of independent brands to combine creativity and community while delivering one of the week’s most memorable runway moments.
Salty Mermaid is also an affiliate of Share-A-Sale at a 15% rate (Merchant ID: 152812 & MastertagID: 75770)
About Salty Mermaid Swim :
Salty Mermaid is a fun, sustainable swimwear brand known for its chic coastal style and its-and-hers matching swimwear. Offering bold colors and cuts, each piece is crafted with integrity and sourced in Colombia. Salty Mermaid combines minimalist elegance, comfort, and allure. It’s swimwear seamlessly transitions from volleyball games to cabana soirées, empowering women to express their individuality with perfect fits and timeless style. Embracing the female form, the brand thrives on being laid-back and living on the edge.
ABOUT PARAISO MIAMI SWIM WEEK:
PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of swim and resort wear for over 20 years. PARAISO has established itself as the unrivaled pinnacle of the swim and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands through a roster of experiential events. The multi-day fashion fair is centralized in Collins Park and stretches across all of Miami Beach. PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media. In 2026, PARAISO Miami Swim Week is celebrating the sophomore edition of SIHOF: Swimwear Icons Hall of Fame, a dedication and celebration of the swimwear industry, its tastemakers, and trailblazers, as well as the debut of ‘RISE’ its standout production concept for up-and-coming brands. The week’s lineup of special events kicks off on Wednesday, May 27, and runs through Sunday, May 31, with a star-studded roster of top-tier talent, designers, and industry creators.
