TFounded by Leyla Uysal, BAJER is more than a watch brand, it honors the strength and creativity of Kurdish women. Growing up in the 1990s during times of conflict in Turkey, Leyla was inspired by the determination of Kurdish women to preserve their heritage and voice. This passion led her to establish BAJER Watches, a brand that showcases the talent and resilience of Kurdish women through Swiss-made timepieces
The name “BAJER” derives from a Kurdish word meaning “city,” symbolizing a state of mind: a place of freedom, safety, and empowerment for the Kurdish community. Each BAJER watch is crafted with precision and care, embodying the unique beauty and heritage of Kurdish culture.
Beyond luxury watches, BAJER is committed to making a positive impact in Kurdish communities. A portion of proceeds goes to NGOs supporting women and children in rural Turkey, empowering them through education, financial independence, and community development.
Bajer
BAJER’s designs are inspired by the artistic language of Kurdish women, who historically communicated their emotions through intricate rug weaving. The brand contributes to this tradition through three motifs: The Clarity, The Resistance, The Protection. The Kurdish motifs and European design mixing with Swiss-made quality represent a combination of resistance against oppression and the joy of growth at Bajer watches.
Featuring glossed dials, stainless steel finishing, traditional Roman numerals, and sophisticated minimalism, BAJER Watches embody timeless style with a modern twist.
ABOUT THE COLLECTIONS
Artemita Collection: featuring glossed dials and stainless steel finishing, the Artemita Collection embodies elegance and craftsmanship. The Protection motif is highlighted on the wristband, honoring the Kurdish woman who wove her wish to protect the household into her rug.
Basenia Collection: Curated with traditional Roman numerals, the Basenia Collection offers a timeless vintage look. The Protection motif is highlighted on the wristband, honoring the Kurdish woman who wove her wish to protect the household into her rug.
Sophene Collection: Embracing sophisticated minimalism, the Sophene Collection features brushed cases and scratch-resistant mineral glass. The Clarity motif is emphasized in this collection, representing wisdom and insight.
Corduene Collection: Offering double-eyed chronographs with matte dial finishes, the Corduene Collection exudes a smart and sporty impression. The Resistance motif is celebrated in this special limited collection, symbolizing strength and resilience.
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With love,
FWO
