3.PARADIS launched an exclusive and unique capsule collection in cooperation with Mitchell & Ness and The NBA, featuring the artist Fabolous.
3.PARADIS hosted the launch of a Pop-Up Shop at 23 Rue Charlot, 75003, Paris, on Monday 29th of July to celebrate their new capsule collection in cooperation with Mitchell & Ness and The NBA.
From July 30th to August 4th, open daily from 10 AM to 7 PM, this immersive shopping experience will showcase a unique capsule collection, including jerseys, shorts, t-shirts, hoodie, cap and NBA Varsity Jackets, celebrating the dynamic intersection of modern aesthetics and timeless sports heritage.
The capsule, meticulously designed to resonate with both athletes and fashion enthusiasts, reflects a harmonious blend of contemporary style and classic sporting motifs. Each piece embodies the dynamic energy and cultural significance of basketball, celebrating resilience, self-transcendence, and the pursuit of excellence.
3.Paradis
Adding to the excitement, iconic artist Fabolous joins the campaign, bringing his unique style and influence to the cooperation. Fabolous, a revered figure in music, also embodies the cultural connection between basketball jerseys and fashion. His involvement underscores the acceptance and integration of sports apparel within cityscapes, resonating with real people and real-life experiences.
The 3.PARADIS and Mitchell & Ness cooperation capsule, along with the exclusive NBA Varsity Jackets, will be available for purchase at this immersive pop-up shop and online at www.3paradis.com, offering fans and collectors a limited opportunity to own pieces that symbolize unity and achievement.
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With love,
FWO
