Fusion of K-Fashion and K-Art in Paris, France KOCCA Hosts Concept Korea 2025 F/W
Three K-fashion brands—RE RHEE, MMAM, and EENK—unveiled their 2025 F/W collections in Paris on March 7.
A unique runway show integrating fashion, music, dance, and contemporary art captivated local industry professionals.
Strategic collaboration with global fashion media supports international promotion of Korean designer brands.
The Ministry of Culture, Sports and Tourism (Minister Yu In-chon) and the Korea Creative Content Agency (KOCCA, Acting President Yoo Hyun-seok) successfully concluded Concept Korea 2025 F/W on March 7 (local time) at the Palais de Tokyo, a contemporary art museum in Paris, France.
Launched in 2010 at New York Fashion Week, Concept Korea is KOCCA’s flagship initiative supporting the globalization of K-fashion. This year’s edition in Paris featured three prominent Korean brands:
RE RHEE by designers Lee Jun-bok and Joo Hyun-jung
RE RHEE
MMAM by designer Park Hyun
MMAM
EENK by designer Lee Hye-mi
EENK
A Sensory Runway Blurring the Boundaries Between Fashion and Art
The day began with a joint show featuring RE RHEE and MMAM, presenting an innovative fusion of fashion, music, and performance.
RE RHEE collaborated with jazz vocalist Nah Youn Sun to explore the theme Forms of Resonance, expressing timeless beauty that leaves a lasting impression. MMAM partnered with choreographer Lee Ruda to create Contrasting Layers, where models moved gracefully like dancers, seamlessly blending music and performance into the show’s atmosphere.
In the afternoon, EENK unveiled its collection inspired by contemporary Korean conceptual artist Kim Soo-ja’s Bottari series. Featuring layered coats and delicate silk fabrics that appeared to float in the air, the collection balanced traditional elements with modern aesthetics, presenting a distinctive fusion of Eastern and Western artistry.
KOCCA’s Continued Support for Global Expansion of Korean Fashion Brands
KOCCA partnered with leading global fashion media, including Vogue France and Modem, to amplify the global visibility of participating brands.
An industry insider attending the event remarked, “An innovative, fresh, well-crafted and forward-looking collection that demonstrates why South Korea is at the vanguard of fashion and the creative arts. Re Rh’ee’s sleek lines and stylish layering offer an exciting preview of upcoming Fall/Winter season, while EENK’s bold, constructed silhouettes and subtle layering will give a jolt of sophistication to Fall/Winter lines.”(Aaron Akinyemi, BBC (journalist and broadcaster))
KOCCA remains committed to facilitating international expansion and strengthening the global influence of Korean fashion brands through ongoing collaborations with major global corporations and promotional initiatives.
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