Francesco Scognamiglio FW18

Represented by Guitar PR.

20 years and 40 collections add up to an important chapter of the Italian fashion history, written by an icon of the international style: Francesco Scognamiglio. The famous couturier closed another loop of his career which was started in Pompei – a city that recalls the most ancient Neapolitan culture and where his first atelier of Haute Couture was opened in 1998 – and went back to where it all ideally started: Rome. With a bang. With a fashion show summarising the history of his stylistic path and looking to the future through the launch of the spring summer 2018 Couture collection.

Francesco Scognamiglio: Rome FW18

The Neapolitan designer, who was born in 1975 and in July 2000 debuted with his first defilé in the halls of Palazzo Barberini, celebrates now his 20th Anniversary, once again in Rome. On stage he brought a fashion show dedicated to his idea of romantic carnality, where the very essence of women is combined with their most sensual and passionate character. The show retraced the most iconic and significant pieces of the past of the brand, drawing then to the future ideal of the couturier.

The halls of the National Gallery of Modern and Contemporary Art of the Eternal City became the catwalk of a real celebration of Francesco Scognamiglio’s Italian savoir-faire. A retrospective able to trace 20 years of his history, ideally represented by 15 iconic dresses that have contributed to pave the way towards his success. Right after the must-to-have pieces, the new spring-summer 2018 Couture collection went on stage.

The fil rouge of this celebratory moment consisted of the essence of collections whose iconographic identity and allure have consecrated the creativity of the designer in the International fashion system. A way of creating, always inspired by his homeland and characterised by the attention to details and femininity, which launched Francesco Scognamiglio in the Gotha of the most esteemed designers, and that placed him among the most renowned beauty-ambassadors, such as Madonna and Nicole Kidman.

The show cemented the innate bond that binds together the designer with the city of Rome, where his first success was hosted. A 20-years long career characterised by prestigious collaborations and amazing debuts, the first of which was in the Parisian haute couture. These and more awards turned Francesco Scognamiglio into the creative talent able to rewrite the Italian prêt-à-porter. His accurate aesthetics has become immediately recognizable thanks to the special point of view mixed with the Neapolitan cult of a timeless style and craftsmanship; a conceptual and seductive design which enhances the woman through intentional volumes and daring cuts.

“Nice to be back in the city which welcomed and sustained me since my first fashion show in July 2000. In this show a moment of love and passion is hold, representing the very story of my years,” said Francesco Scognamiglio.

A tribute which was celebrated also by the rich parterre of guests and vips who have contributed to write the history and ascension of the maison all over the world.


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