Atorie, a new marketplace that helps luxury factories
launch and showcase their spin-off brands, made its debut at New York Fashion Week (NYFW) this season.
The show highlighted some labels exclusively distributed by Atorie such as Half Work—an artisan brand specializing in handmade Italian leather bags. Held on February 7th, 2025, the runway event captivated audiences with an innovative fusion of high fashion and street culture.
A standout element of the show was the unique narration by Nolitadirtbag, a rising voice in ironic New York commentary. Known for his raw, unapologetic perspective, Nolitadirtbag led the audience on a compelling journey through the city’s diverse neighborhoods.
Atorie’s mission challenges the traditional luxury model. While many fashion brands adopt a serious façade to justify inflated prices, Atorie speaks directly to Gen Z—digital natives who view fashion with a more relaxed and authentic attitude. “Our goal is to bring high quality to the masses and offer a sustainable alternative to fast fashion,” says Redouane Ramdani, co-founder and CEO of Atorie. “By partnering with these luxury factories, we can provide premium products at affordable prices, focusing on materials and silhouettes. Our generation recognizes that many luxury markups aren’t justified, and we’re here to offer a solution.”
Atorie
Styled by Cyrenae Tademy, the show featured a dynamic mix of futuristic silhouettes, deconstructed tailoring, and premium materials—beautifully blending streetwear influences with high couture. Each piece delivered a fresh perspective on contemporary fashion, setting an exciting tone for Atorie’s future in the industry.
About Atorie
Atorie is an innovative platform that connects luxury fashion manufacturers directly with consumers, bypassing traditional retail channels to offer high-quality products at unmatched prices. Through its AI-powered, image-first shopping experience, Atorie is revolutionizing how fashion is bought and sold, creating a new model of sustainability, accessibility, and craftsmanship. By bypassing traditional retail channels and eliminating intermediaries, Atorie offers shoppers the opportunity to purchase premium items such as cashmere sweaters, Italian leather bags, and artisanal footwear—crafted by the same skilled manufacturers that produce for elite brands—without the hefty markup. This innovative consumer-to-manufacturer (C2M) model is a game-changer, offering both accessibility and unparalleled craftsmanship.
Atorie’s approach is powered by cutting-edge technology, including an AI-driven platform that creates a visually immersive and personalized shopping experience. Customers can discover products through photos and screenshots of items they love, while the AI-powered personal shopper tailors recommendations to their unique style preferences. This new, image-first browsing experience reflects the evolving expectations of today’s fashion-forward Gen Z and millennial consumers. “Our goal is to leverage the latest in AI to build a platform that will always help you find the best garments at the right prices.” Added Luis, co-founder, CTO and former Google engineer.
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