TIME has been a Korean top-leading player in the Korean fashion market, successfully maintaining its prominent place for the last 30 years. Since its foundation in 1993, it has been evolving together with the lives of Korean women who gradually have gained their power by making a big mark in society, influencing others to reveal themselves and pursue independence.
TIME has become a brand that shares a lifelong journey of Korean women, fulfilled with not just fashion, but emotion.
Now, the brand aims to expand its reach globally by focusing on the European market and bringing new timeless value to the global women’s fashion industry.
Time
BRAND CONCEPT
“EVOLVING CLASSIC”
Since its inception in 1993, TIME has been a leading brand that inspires women to look ahead and adopt a forward-thinking outlook in daily lives. TIME has always been at the forefront of change, setting the tone for new trends that shape the world we live in. The brand’s concept, ‘Evolving Classic’, embodies TIME’s timeless elegance that remains undiminished by fleeting trends, representing women’s natural attitude in the contemporary era. With its legacy that transcends time, TIME continues to inspire women to embrace change and evolve with the times.
BRAND ESSENCE
A brand that provides timeless value, preserving dignity across time and trends.
A brand that exudes sophistication, refined elegance, and authentic comfort, alluring consumers.
A brand that inspires daily life with a forward-looking approach and a leading attitude through changing
times.
TIME BRAND NARRATIVE
TIME has chosen a brand narrative, ‘Poetic Scenes,’ to represent the brand, which symbolizes a willingness to embrace change and celebrate women who embody the spirit of the time.
TIME has built an unrivalled era of 30 years and established itself as a leader in brand recognition and product reliability. It continues to innovate with new styles that interpret the current trends to fit the time and maintain attention to detail in design.
TIME BRAND HERITAGE
ICONIC SUIT / SIGNATURE LOOK / COMFORT & SIMPLICITY
The timeless design of TIME exudes the aesthetics of comfort and simplicity, creating a distinctive look and fit. The Iconic Suit evolved from this design and has stood the test of time for over 30 years.
The simple yet robust design preserves the dignity of TIME’s culture and the freedom of thought that has persisted across generations.
CREATIVE DIRECTOR
Choi Jung In
2006 HANDSOME Corp. TIME Designer
2021 TIME Head Designer
2022 TIME Global Collection Creative Director
‘Confidential Club’ is both opulent and subdued, spectacular and cozy, confidential and friendly, welcoming the famous and the anonymous alike.
The collection is inspired by the movie “Lost Highway” which crosses the blurred boundary between reality and imagination, and “Night on Earth” which in different stories draws trivial but beautiful moments in harmony.
Dramatic elegance. Theatric tailoring. The allure makes a grand entrance, turning the woman into a mesmerizing, magnetic, captivating figure.
Whether it’s a second skin dress, or an oversized, impressive coat: The remix of a bourgeois heritage with an experimental audacity makes everything a statement piece. Disruptive elements put a fresh spin on a timeless story.
A true luxury that draws a mysterious, uncanny, sensual femininity.
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