From two totally diverse backgrounds a company sprouted: Eleanor Kalle.
Amy and Randi are the creative masterminds behind the jewelry company, which translates to “soft” and “strong.”
Co-founder Amy says it best: “Really what we love so much about jewelry is what we love about women. It can be strong, it can be sweet, it can be light and fun, it can be meaningful and carry a story.”
What we love about jewelry is what we love about women.
The brand has evolved from 22-year-old girls to 25-year-old women. With a vision to create “cool-girl” jewelry for laid back luxury, Eleanor Kalle mixes grit with glamour. A core collection can always be found with new pieces sprinkled in each season. Bestsellers include chokers, cocktail rings and ear jackets.
Eleanor Kalle encourages you to mix, layer and style your pieces, as jewelry is both the first and last component to a complete look.
The vision is to create “cool-girl” jewelry for laid back luxury.
The Fall 2016 collection stems from the co-owner’s trip to Big Sur. She sums it up best: “The feeling I was exactly where I was meant to be was overwhelming. The sand is rocky, the water is clear, but the waves powerful, and the sun is unforgettable.
“I have a similar feeling when I’m sitting and sketching in my notebook on stoops in the East Village in NYC. To me, it just felt like something I wanted to bottle up and take with me. The jewelry in Totem is meant to be a self-assigned talisman to remind you that you’re where you need to be — it’s an empowering feeling.”
And the look book for the collection is everything!
On the ideation behind the flawless shots, the designers say: “The Eleanor Kalle woman pairs bedhead with everything, and pairs ripped denim with a handful of rings. It felt natural to shoot her (Jess) in what we felt was her space. Our model Jess truly embodies this girl; she just is cool. We wanted to capture that.”
The Eleanor Kalle woman pairs bedhead with everything.
As for other cool girls, Carey Mulligan has been spotted in Eleanor Kalle too.
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With love,
FWO
