Interview with Paraiso Founders
Paraiso’s shows, dating back to 2002 —- first as Funkshion, now as Paraiso —- are the oldest and biggest producers of shows during Miami Swim Week, pre-dating even IMG’s involvement. We spoke with Paraiso owner Aleksandar Sale Stojanovic about the what’s made Paraiso such a perennial success.
Q: How has the vision changed or expanded between Funkshion and Paraiso? What was the impetus for the rebrand, and what’s the new vision?
Our production has grown over time to meet the demands of the industry and we continue to offer the most comprehensive and state-of-the-art platform for designers, media and now the public to indulge in.
In addition to the main tent, we now offer designers the selection of eight venues, such as The Setai, Brickell City Centre, Plymouth, Lennox Miami Beach, W South Beach, and Lincoln 1111.
we now offer designers the selection of eight venues
We have had to evolve and present more options and capabilities as designers continue to innovate and approach their runway presentations and activations more creatively than ever before.
We’ve combined fashion, wellness, and culinary experiences in tandem with interactive discussion panels and immersive pop-up events for the community to be a part of.
We combine fashion, wellness, and culinary experiences with panels and pop-ups
Q: How has the vision or market for swimwear itself changed in recent years?
The B2B model isn’t going anywhere, and thinking about the future of retail, it is about the experience.
it is about the experience
Paraiso is an immersive industry experience, allowing designers and media to interact as the collections are presented; however it has become increasingly important to offer direct-to-consumer engagement.
Allowing our guests and participants the opportunity to also shop the brands at our pop-ups, further enhances the overall offering and gives direct feedback to the trade.
Q: Your productions have attracted high-profile designers, from Tommy Hilfiger to Betsey Johnson, among many others. We’re all very excited for next week. What can we look forward for 2019’s season?
What we love about our designers is that every year they reinvent themselves and not only with their swimwear designs but overall design of the shows and experience.
Beside our regulars Acacia, Luli Fama, Maaji, Sinesia Karol, and others we have few brands that are doing big comeback to the scene such as Cia Maritima, Badgley Mischka, and others.
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With love,
FWO
