Intel’s True VR: Key to Fashion Events in Virtual Reality?
True VR is Intel’s new company dedicated to transmitting live events straight to your phone through the magic of Virtual Reality. They’re already teamed up with the NFL to send high quality live footage of games and post-game highlights to users of VOKE’s TrueVR technology.
Imagine being at one of the world’s biggest fashion events, front row and close enough to be able to touch the hot new designs before you. No, you don’t have to be a Kardashian to experience this, thanks to VOKE’s virtual reality streaming. With the rights apps and VR equipment you can watch New York Fashion Week from the comfort of your own home; you don’t even need to change out of your pyjamas.
All you need is Samsung Gear VR headset, or Daydream headset with compatible devices. Download the Intel True VR app onto your device and you’re ready to go. Better than actually being at NYFW, this VR experience also allows you to zoom in on what you’re watching, so you can see the fabrics up close, examine the shoes and accessories to your heart’s content and even turn and see the real audience’s reactions.
According to Intel, this experience is a true 3D event. You will feel like you are sitting in the audience, not just watching in on a TV. Unlike other traditional VR experiences, you aren’t just seeing it in 3D but you’re actually experiencing the whole atmosphere and get a truly personalised experience of the event.
This is going to change the future of VR and in particular, VR fashion. The whole point of virtual reality was to make people feel as though they were actually living the event instead of just watching it, but VOKE and TrueVR technology means that you get a far deeper involvement in it. Already being used for football fans to enjoy NFL games live, now that Intel have moved on to fashion, they are widening their fan base by millions.
VR fashion allows runways, models and designer clothes to come to the ordinary, everyday people. So many people buy fashion magazines in order to see what their favourite designer is up to, or to look at pictures of the flawless models, but how close to a real life experience is this? Ultimately, all you’re looking at is a flat image of a person.
VR fashion is the next generation of enjoying fashion, leaving people able to live their fantasies of being front row at some of most exclusive fashions events in the world. No longer is the world of fashion for people with lots of money or connections; it is reaching more people than ever before and letting designer’s work been seen by so many more people. It will make fashion a far more accessible world and that can only be a good thing.
And in the context of VR Fashion Week, it’s just one more tool in the proverbial tool belt, to create truly a immersive fashion show experience.
Can’t wait? Neither can we.