Desigual-ity: Desigual Explores Equality and Freedom at New York Fashion Week

February 10, 2017

Interview with Desigual Brand Communications Director Daniel Perez

Intro by Pablo Starr

If there’s any time when it feels like the forces of freedom and containment are marshalling at opposite ends of a battlefield (or just political spectrum … or maybe both) that time is now.

But wait: this has happened before. And it’s part of the larger dialectic: that sometimes painful push-pull between thesis and antithesis that brings about change.

Indeed, rebellion has gotten us to where we are today: an age, simply put, of more rights for more people. With more work to come.

Desigual’s FW2017 collection is here to remind us of that.

Rebellion has gotten us where we are today: more rights for more people.

Status Quo Vadis

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Interview by Lisa Panke

“For Fall 2017, the Desigual collection was inspired by the female uprisings of the ’60s, ’70s and ’80s – reinterpreted for the 21st century woman of today. A countercultural mix of West Coast love-ins, European New Wave, and East Coast Voguing Balls are punctuated by the signature lightheartedness and playfulness that define the Desigual brand.”

Lisa Panke met backstage with Desigual Brand Communications Director Daniel Perez backstage to find out more.

(Photos: Chris Lavish)

Q: What can we expect today, Daniel?

We’re going to see a collection that is very much Desigual, but you’re going to see a very refreshed proposal. Very much what Desigual is known for, which is handmade, color, mixing elements. But very refreshing, very young, and very contemporary.

The collection takes its inspiration from the subcultures of the ’60s, ’70s, and ’80s … especially subcultures that talked about women and questioned the status quo, gender, and freedom.

Q: That’s sounds so amazing. I can’t wait to see it! What’s it like coming here to New York every year to present this collection?

It’s very, very exciting for us. We’ve been coming here every six months for a few years, and every time it’s just as exciting as the beginning. We always want to make it better. You have to keep surprising people, which is not easy.