How Carolina Herrera and Livestream.com Took NYFW
Imagine for a moment that you’re one of the world’s top designers. You’ve rubbed shoulders with Andy Warhol and Mick Jagger, and dressed first ladies from Jackie O. to Michelle Obama. And your NYFW shows are known for a certain amount of fairy tale splendor, executed with a “just so” precision.
How do you bring that magic to a livestream experience?
For their Spring 2016 show, Carolina Herrera turned to Livestream.com, with phenomenal results.
After disappointing earlier attempts with other vendors, the Carolina Herrera digital team needed to find a solution. “We struggled with the same thing season after season,” said Elizabeth Fuller, Digital Manager at Carolina Herrera. “The stream didn’t go live, or the video quality was poor.
“It’s really important as a designer to always be moving forward, and to be on the cutting edge of technology. We have an incredibly global audience, and livestreaming the show would bring that audience right into the venue.”
“It’s really important to always be moving forward,” says Elizabeth Fuller, Digital Manager at Carolina Herrera.
The Magic of Carolina Herrera
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The Wall Street Journal named Carolina Herrera’s livestream the best of New York Fashion Week.
The show had more than 50,000 views and gained the brand over 60,000 new social media followers and 51.2M impressions. They had an 83% increase in Instagram followers alone compared to the previous show.
The Wall Street Journal called it the best of the season.
Needless to say, the Carolina Herrera team was thrilled.
Fuller lost her previous fears about livestreaming. “We felt such a sense of confidence with Livestream.com, and from a tech standpoint, we could really depend and rely on it. For us, the best part of working with Livestream, beyond the professionalism, was the quality of the product. The stream was crystal clear and the end result was fantastic.”
The lady behind the brand was also pleased with the final result. “Livestreaming was really important to Mrs. Herrera. It was important to her that people around the world get to experience her beautiful designs with her,” says Fuller. “She was thrilled with the way it turned out.”
We felt such a sense of confidence with Livestream.com.
Read more about the show here.