Curve New York united a mix of international and domestic lingerie brands – representing 19 countries – all under one glass roof for its Winter trade show at the Javits Center’s River Pavilion.
Over 150 brands exhibited Autumn/Winter 25 collections and came together on the Curve show floor, offering the opportunity for retailers, buyers and editors to meet with preferred brands and discover new-to-market intimate apparel, swim and accessory brands. Curve sponsored engaging activations like panel discussions on Trends and Clienteling for Retailers – along with the return of Buyer Speed Dating, which provided an opportunity for a dozen brands and buyers to connect. Eveden also showcased daily runway shows for its brands Elomi, Fantasie, Freya, and Goddess.
Anita, Aubade, Calida, Chantelle, Hanky Panky, Leonisa, Lise Charmel, Louisa Bracq, Simone Pérèle, and Wacoal returned as anchor, industry veteran brands, while 20+ newcomers, including Katie Kime, Lascana, and Vollers made their Curve debut at the February show. Buyers had the opportunity to review collections, meet with brand founders, review line sheets from new and veteran brands, and network throughout the 3-day show.
Curve New York
Photos: Curve New York
For the first time ever, Curve hosted a luxury experience for attendees to preview collections from new brands in an atelier-like exhibition. Object of Desire was curated by Igor Pacemski, Founder of Noblesse Oblige, and served as a space of exploration and inspiration for those who value high-end design.
“Object of Desire showcased the intersection of collaboration, growth, and nurture to create a platform brands will love to return to until they graduate into being fully fledged Curve exhibitors,” Pacemski mentioned as he discussed what the space meant as the founder of a niche lingerie brand. In reference to his own fashion label, Noblesse Oblige, Pacemski noted how the brand had grown. “This brand originated from unusual prints and colour combinations with a competitive price point and distinct brand DNA. The Curve team’s support helped the brand flourish—and we’re forever grateful,” remarked Pacemski.
Curve has historically helped new designers and brands, placing them in a nurturing environment and helping them through various channels to sustain business growth. The co-op included 5 up-and-coming brands from around the world, Jessica Russell Flint, Porshia, by Porshia Banks, Scandale, Ms A London, MilaKrasna, and Culture Tree Designs. Each shares a passion for combining aesthetics, individuality, and brand DNA.
Porshia by Porshia Banks is a luxury women’s swimwear brand that blends fun, fashion, and function with high-quality, transitional pieces that elevate your wardrobe. Where trend meets essential, indulge in affordable luxury that lasts.
Scandale is a bold and refined lingerie brand, teasing the line of transgressiveness and thought-provoking design. They play with the interplay of words and bodies, where love and expression are inseparable, and invite buyers to be a little daring.
Ms A London is the first mainstream lingerie, swimwear & solutions brand that delivers fit-appropriate garments to the Transfeminine community. 3 years in the making, building a database of measurements to generate the first global sizing system for the community. Delivering love, confidence, fit, and equity wrapped up in a beautifully and thoughtfully designed package. Diversity, inclusivity, and respect for all are keystones to sustainability and this project is about building people up and leaving no one behind.
Mila Krasna is a perfect reflection of its charismatic owner, Minka Rozman. Conceived in Ljubljana, a European city known for its mesmerizing mix of baroque architecture and social modernism, these garments are both slinky and streamlined. Mila Krasna uses complex strapping, cutouts, inserts, and paneling which draw on Minka’s education as both a fashion and costume designer.
Culture Tree Designs is swimwear with a true conscience. Each summer Culture Tree Designs facilitates an entrepreneurship program that teaches young people who live in transitional housing business-building fundamentals. The label also employs artisans from small women’s cooperatives in Burkina Faso, West Africa for manufacturing of their sustainable collections made of 100% organic cotton.
“The world of intimates has pivoted tremendously from the soar of pajamas in the pandemic to a revival of the world of lingerie. Lace, silk and high-tier lingerie is booming again – and with that, an influx of international brands start their buying season at Curve New York. The lingerie industry is valued at over $70B with a significant percentage of sales in fashion coming from the intimates category, alone – so buyers (both department store and boutiques) come to Curve season-after-season to discover new brands, industry trends and fulfill the needs of their customers. The intimates industry is expected to grow by 7% through 2030 and brands that have taken the initiative to include larger size range, inclusive products, and a diverse fabric selection – are at the forefront of this growth” mentioned Raphael Camp, CEO of Comexposium North America.
VIP Fashion Show
Curve New York’s highly anticipated fashion show at the Hard Rock Hotel brought together an electric crowd for a dazzling showcase of FW25 collections ahead of NYFW. With a house full of industry professionals, buyers, and fashion enthusiasts, the runway came alive with an exquisite range of designs—from delicate lace lingerie and statement bodysuits to sophisticated shapewear, activewear, and shimmering sequin pieces. Accessories added the perfect finishing touch, elevating each look with a blend of elegance and innovation. Curve once again proved its power in uniting the industry, creating an unforgettable evening filled with energy, and creativity.
The VIP-only event celebrated the lingerie industry and the Curve community, offering a night of cocktails, hors d’oeuvres, and networking – all in honor of the shared passion for exquisite lingerie. Curve presented its annual fashion show featuring: Anita, Aubade, Chantelle Pulp, Chantelle X, Cosabella, Dita Von Teese, Elomi, Lascana, Leonisa, Lise Charmel, MeUndies, Montelle, Natori, Oh la la Cheri, Rosa Faia, Simone Perele, and Skarlett Blue.
New Brands at Curve
Katie Kime merges the vibrant world of prints with the personal touch of customization. Rooted in exploration and expression, their prints will invite buyers to discover the world’s beauty, while their personalization service empowers individuals to express their unique stories.
Lascana, one of 14 featured brands in our fashion show, embodies the belief that It’s a Woman’s World. As a premier destination for beautifully crafted clothing, swimwear, and lingerie, Lascana’s collections are thoughtfully designed by women, for women. Originating in Hamburg, Germany, with stores across Europe, Lascana now aims to inspire American women to embrace their confidence and celebrate their unique beauty.
Other new brands discovered at the show include: After9, Archipelago Botanicals, Chicback, CLOUD, Eroe, Esteem Apparel, Fima, Floruisse, Gisela, ITEM M6, Jackie London Shapewear, Marietta Baderna, Milakrasna, Ms A London, Porshia Designs, Scandale, Self Collection, Something Wicked, Ubras, Valnue, and Yang.
Special Events at Curve
Between market appointments, attendees enjoyed panels, keynote discussions, and lavish activation experiences. Topics included:
- CLIENTELE LIKE A ROCKSTAR! Fast-paced and fun, this workshop, hosted by Clientbook, gave attendees actionable tips on how to make their staff clienteling rock stars, leverage technology, and build strong repeat business.
- THE FASHION EDIT: Market Trends in B2B and B2C Presented by Trendalytics’ Kendall Becker, and editor, Amber Rambharose discussed trending colors and styles and reaching the end consumer through retail and traditional media.
- SPEED DATING hosted by Curve, brought an opportunity for buyers to connect with new brands in a fast-paced, fun networking event.
- FIT WORKSHOPS & BOOTCAMP: National Fit Specialist, Freddy Zappe (of Elomi, Fantasie, Freya, and Goddess) hosted Fit School and Bootcamps using hands-on techniques to teach buyers how to fit every body type to revolutionize retail success.
Fit Workshops & Bootcamp
National Fit Specialist, Freddy Zappe of Eveden returned to certify buyers in expert bra fitting through boot camps and workshops that were hosted multiple times throughout the show’s duration.
Clientbook
Clientbook also returned to discuss using technology to increase engagement with customers and drive sales. Attendees learned how to turn their staff into clientele rockstars and increase business! Pre-registration for events was strongly encouraged to ensure a seat. Attendees were directed to Curve’s website to sign up for select panels and activations.
Speed Dating
The popular speed dating event, a highly successful networking opportunity for buyers to connect with 10 new brands, took place on Monday, February 3rd. Hosted by Curve, this event provided buyers and brands with the chance to connect one-on-one in short sessions, helping them discover their perfect “match.” It was an excellent opportunity for additional meetings and interactions, especially for those who may not have been able to secure time with a desired brand during the show.
Trend Talk
Kendall Becker, Director of Fashion and Media Relations at Trendalytics, teamed up with style expert, Amber Rambharose to discuss how B2B and B2C businesses came together through media and trends. They reported on what both retailers and consumers were buying and how to reach the end consumer – showcasing samples pulled from the showfloor of this season’s IT brands at Curve.
Live Painting of the Show
Sara B.Yo, also known as The Intuitive Creative was at the show on both Sunday, February 2nd, and Monday, February 3rd to uniquely express the show floor through live painting. Attendees enjoyed sharing this artistic experience with Sara as they watched her creative process capture Curve and many even received a live customization of a postcard which featured Curve show-inspired artwork by Sara.
Curve Los Angeles
On February 23-24, Curve Los Angeles will return to the Westdrift Hotel in Manhattan Beach, giving West Coast buyers an opportunity to meet with great industry brands including Entos, Scarlett Gaqsue, and Madeleine Fig. Buyers can treat themselves to manicures between appointments and network at Curve’s bi-annual cocktail party.
Collaborations at Curve
- Survivor Stories – In partnership with Ellen Lewis and Purple Strong, Curve was proud to present an art exhibition honoring domestic violence survivors through photography and interviews. The collaboration featured 5 Curve exhibitors supporting the Domestic Violence Awareness organization, shot by Photographer, Jacob Miller. The campaign highlighted the ways lingerie elevated each subject’s sense of self and gifted multitudes of women with a newfound confidence. Each showed remarkable courage in sharing their story. Time and again, these survivors told us how wearing beautiful lingerie was part of their healing journey, helping them reclaim their bodies and worth. Their powerful message: “I deserve to feel beautiful.” Much of the lingerie comes from a partnership with Heidi’s Leather and Lace Boutique in Chicago, Illinois. Owner, Heidi Morrison is a survivor and a fierce advocate for this cause.
- Object of Desire – Curve hosted a luxury experience for attendees to preview collections from new brands in an atelier-like exhibition. Curated by Igor Pacemski, founder of Noblesse Oblige, it served as a space of exploration and inspiration for those who valued high-end design.
- FIT (Fashion Institute of Technology) – In collaboration with FIT (Fashion Institute of Technology), fashion design students curated on-floor visuals with Curve exhibitor’s FW25 collections.
- Eveden Daily Runway Shows Specialists in fuller figure and fuller bust lingerie and swimwear, Eveden, hosted daily runways in their booth and showcased the latest AW25 trends. Boasting a strong portfolio of brands including, Freya, Fantasie, Elomi, and Goddess. They also hosted daily Fit School sessions for attendees to gain hands-on experience to make every fit a victory!
- Revealed Issue #12 – Made for lingerie lovers, attendees dived in to read about industry takes from professionals, the breakdown of lingerie trends, specialty Curve retailers, and emerging insights to keep on their radar. Print copies of Revealed were available at the show for attendees. Each season, Curve holds a contest for the cover. Congratulations to Curve exhibitor, Ajour, on winning the cover contest for this season’s issue!
About Curve
Curve is the leading trade show for intimate apparel and swimwear in North America, with events in New York, Los Angeles, and Montreal. Top brands, buyers, & industry influencers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts. Curve is produced by the Comexposium Group.
About Comexposium
Comexposium Group, a world-renowned event management company, proudly stands among the industry leaders in organizing events and fostering communities around professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.
Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.
Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.
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