Saudi 100 Brands, an initiative celebrating the diversity and creativity of Saudi fashion, is thrilled to announce an exclusive fashion show which has been held at iconic underground venue, in Palais de Tokyo, in the heart of Paris’s cultural center.
The show, inspired by the vibrant culture of Saudi Arabia, took place on June 19th, 2024 at 3:30pm, with a showcase of a series of mini shows for each of the eleven distinguished designers from their Spring/Summer 2025 collections.
Burak Cakmak, the CEO of Saudi Fashion Commission says “The men’s collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This show represents the voice of the young Saudi generation, eager to connect with international clientele throug innovative and expressive fashion.”
The show attendance included key influential people from around the world including: Rawdah, Carlos Nazario, Nora Atal, Mishaal Tamer, Tamtam Bryan Yambao, Cameron Humphreys, Aissa Maiga, Xavier Romatet, Robert Triefus and many others.
Saudi 100 Brands Presented An Exclusive Fashion Show
The designers participating in this remarkable event include
1886, a pioneer in bridging fashion and the future, known for their innovative designs and quality craftsmanship that reflect individuality.
Awaken, a streetwear and ready-to-wear brand driven by a powerful message aimed at igniting a global movement through its unique designs and impactful messaging.
House of Cenmar, renowned for redefining streetwear by blending craftsmanship, heritage, and avant-garde style into an extravagant fusion, inspired by the natural beauty of Saudi Arabia.
KML, explores contemporary wear through a research-based design approach, offering a perspective on modern human identity.
Mazrood, combines innovation and elegance, creating timeless fashion pieces that respect and enhance the individuality of their wearers.
Noble & Fresh, a luxury ready-to-wear brand that uses architectural symbols and heritage elements from Diriyah and the Najd regions in Saudi Arabia, breathing new life into traditions, creating contemporary collections.
Not Boring, a lifestyle brand that promotes individuality, authenticity, and contemporaneity through fashion as a medium for self-expression.
Noura Sulaiman, a ready-to-wear brand known for merging luxury materials and traditional techniques, creating garments that sculpt and accentuate the body, reflecting a commitment to quality and craftsmanship.
RBA New York, a cross-cultural Saudi brand established in NYC, celebrates diversity through sustainable fashion, creating versatile designs rich in symbolism and meaning.
Uscita, Saudi Arabia’s first gender-fluid fashion brand, aims to challenge traditional gender roles and inspire confidence in the new generation through contemporary fashion.
To commemorate Saudi Arabia’s dynamic cultural scene, Saudi visual artist Rex Chouk has crafted animations to be displayed on the LED wall of the venue, introducing each designer before their mini show. Renowned Saudi DJ duo Dishdash performed live during the show, utilizing the venue’s cutting-edge sound system to honor Saudi Arabia’s vibrant music scene.
The overall show has evoked a 90’s fashion show inspiration, featuring a high catwalk that allows guests to view the looks from below, enhancing the visual experience of the collections.
The show will be followed by a PR & Sales showroom where brands will be showcasing their full SS’25 collections in Hotel Mona Bismarck from the 20th to the 22nd of June.
About Saudi100 Brands:
Saudi100 Brands is a long-term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi Fashion Brands and contributing to the development of a Sustainable local Fashion industry, to create exciting cultural bridges between the Kingdom and the rest of the world.
The program tackles exciting social responsibility challenges touching Saudi Arabia and the world more broadly such as supporting gender equality, supporting women-empowerment, and supporting small businesses.
About the Fashion Commission:
Founded in 2020, the Fashion Commission is leading the development of the Kingdom’s fashion sector. By driving investment and building robust regulatory frameworks, the commission is supporting the next generation of Saudi fashion talent as they aspire to reach their full potential. The commission is enabling the sector while preserving the Kingdom’s vaste heritage in fashion and empowering Saudi fashion designers.
Together with the Ministry of Culture, the commission is working to unlock a thriving cultural sector to preserve and elevate the traditions that make the Kingdom unique.
Credits:
Visual art by Rex Chouk, Music by DJ duo DishDash, Styling by Dan Sablon, Casting by Shaun Beyen, Hair by Matt Mulhall and Make up Patrick Glatthaar, Production by Experiential/H
##
Learn More
With love,
FWO
