The Prélude collection, spearheaded by LVMH, was born of an in-depth reflection on the creative reuse of mainly unsold products from the biggest fashion houses, as well as fabric scraps from Nona Source (a platform created thanks to an international LVMH intrapreneurship programme) and weturn (a start-up awarded a LVMH Innovation Award in 2022). This innovative initiative illustrates the Group’s commitment to more sustainable and circular fashion.
LVMH is emphasising two major ambitions with the innovative Prélude collection. The first is to imagine and produce a desirable and commercial collection, while remaining faithful to the Group’s own demands for excellence and refinement. The second is to guarantee the complete anonymity of the original products in the creative process, to offer unique and innovative pieces.
The initiative was launched by LVMH under the creative direction of Kevin Germanier, one of the pioneering upcycling designers, at the LIFE 360 Summit last December, where the Group unveiled the first results of its environmental strategy. The creative process revolves around the art of “creating”, “deconstructing” and “recreating”, while pushing back the limits of raw materials.
Prélude is highlighting the development of new skills, enabling an unprecedented level of creativity to be achieved. These include strip-cutting to weave new textiles, unravelling to re-knit original pieces, and the art of crochet. The collection offers a back-to-basics aesthetic, using just one thread or strips of fabric to weave them in a quest for harmony and excellence, reinventing the creative cycle while exploring new creative frontiers.
This approach fully embodies the Group’s commitment to even more responsible and desirable fashion. It marks the prelude to future creations that are even more ambitious and sustainable, in conjunction with LVMH Circularity, for example to recycle certain elements left over from the productions of the Olympic and Paralympic Games Paris 2024.
LVMH – Prélude
LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Newton, Bodega Numanthia, Ao Yun, Château d’Esclans, Château Galoupet, Joseph Phelps and Château Minuty. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira and Vuarnet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. LVMH’s Watches and Jewelry division comprises Bulgari, Tiffany & Co., TAG Heuer, Chaumet, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d’Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels.
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