The new Gams Note collection was conceived as a room in which to introduce all our most distinctive elements and assert our aesthetic vision.
The youthful and fresh imagery at its base has as its main reference the work of American photographer Adrienne Salinger, particularly her series “In My Room: Teenagers in their Bedrooms,” a photo book that offers an intimate look at adolescents’ domestic shelters.
Teenage bedrooms are safe and secure places where we learn and approach life for the first time, a space where we can be ourselves and dress how we want. At such a particular moment in history, the intent is to capture a moment of reflection that is almost reassuring, but at the same time messy.
The collection was designed in a fluid way, with the aim of mixing masculine and feminine, as well as typically outdoor garments with loungewear suggestions, in the most casual and natural way possible.
All fabrics are sourced from Japan, thanks to a partnership with Shibaya, a company that stands out for its ongoing commitment to contributing to eco-sustainable development goals by placing natural fibres of the highest quality, processed by reusing redundant production, at the centre of its production.
Shirts are the main focus of the collection. Transversal and versatile, they express the sartorial and made in Italy vocation of Gams Note with lightness, thanks to the ironic embroideries inspired by the logo.
The Fiorellino skirt is a delicate poplin corolla paired with organic cotton jersey T-shirts, whose messages become an open reflection on the times we live in.
Gams Note
ABOUT GAMS NOTE
Gams Note is a men’s fashion brand founded in 2022 by designer Alessandro Marchetto. The project was born with the idea of creating a men’s total look entirely made in Italy by Italian artisans with a focus on ethical values. In July 2022, it won the Pitti Consulting award during the “Who is On Next? 2022” edition in collaboration with AltaRoma and Vogue Italia. For ethical and sustainable reasons, the collections are designed without giving too much importance to seasonality, with pieces suitable for various occasions and easily layered. Production is mainly concentrated in Northern Italy with the support of high-end suppliers, which allows the brand to guarantee high standards of excellence.
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With love,
FWO
