Joyce Cortez
Joyce Cortez
Joyce is a fashion journalist and international lead editor of PL Enterprises and content manager of ACM in Australia. Joyce is always on the lookout for upcoming trends; she loves exclusive interviews to inspire others by sharing her gathered success stories. She supports many causes that are close to her beliefs and was also a guest panelist on CNN. Connect with her at @ joycecortz on Instagram.

Exclusive Interview with Brian Atwood: Victoria’s Secret Fashion Show Shoe Designer

Exclusive Interview with Designer Brian Atwood – Victoria’s Secret Fashion Show

There are no other sexy shoes like Brian Atwood’s shoes. Walk like an Angel, glide like an Angel.

Footwear designer Brian Atwood is set to wow us once again with his exquisite shoe designs at the biggest and sexiest fashion show on earth, the Victoria’s Secret Fashion Show. For four years, Brian has been exclusively designing the catwalk shoes for the Victoria’s Secret Angels and models.

This year he created an exclusive capsule collection featuring 100 pairs of shoes divided into 18 original designs. When asked his favorite part of the show, Brian says, “I love the excitement around it. From the first moment to the finale, it’s like a concert!”

This year he created an exclusive capsule collection featuring 100 pairs of shoes

Exclusive Interview with Designer Brian Atwood

[portfolio_slideshow id=70664 align=center width=699 click=advance thumbnailsize=40 showcaps=false]

Brian shared on Victoria’s Secret Live in 2016 that his first hand-on shoe design was with Versace, when Gianni Versace personally asked him to design for his couture show in 1996. He quoted, “Shoes are like jewelry for your feet.”

Executive Producer Monica Mitro agreed, adding, “We love Brian because he is game for everything. It’s about, what’s the fantasy. What can I create? We want his ideas.”

Victoria’s Secret Fashion Show remains the most anticipated and the most watched fashion event in history with an annual 800 million viewers. The VSFS 2018 airs December 2nd on ABC at 10 pm.

Q:We love this phenomenal “Brian Atwood and Victoria’s Secret team up” since 2014. What’s the secret of its success?

I think staying true to one’s self is the most important. Obviously, perseverance and passion are what fuels you, never compromise your integrity.

Q:How long does the VSFS creative shoe process take? What’s involved in the creation process?

It takes a solid four months from start to finish, usually five. Once we decide on a design, then we make a first prototype type, then make some samples of the embroidery, etc. Select material and continue to perfect it until it gets final approval.

It takes 4-5 months from start to finish

Q:VSFS 2018 have seven themes including Pink: Glam Royale, Golden Angel, Flights of Fantasy, Floral Fantasy, Downtown Angel, Celestial Angel, and Pink. From the creativity aspect, what’s different this year from the past years?

Having different themes is great because it allows you to design into very different looks and is always exciting. I love designing shoes for VS because they always want very sexy shoes, and this has got to be The best fashion show for shoes!

Q:Your success is truly inspirational, any advice to young designers?

Never give up! If this is truly your passion, stick with it. Get your feed wet, however you can: intern, etc. Start being involved in the field that interests you the most.

Q:How do you find the balance in life?

Meditation and finding the calm side of life, but my partner Dr. Jake Deutsch helps me find balance.

my partner Dr. Jake Deutsch helps me find balance


Learn More

Brian Atwood

With love,


Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

ON x SET: A Fusion of Fashion Aesthetics in the Heart of Rockefeller Center

Fashion's spectacle has once again graced New York City, and ON x SET has confidently claimed its space on the runway. Orchestrated under the...

Litkovska Showcases REBIRTH at Paris Fashion Week

On September 27th, in the heart of Paris, within a historic building on Haussmann Boulevard, the Ukrainian brand LITKOVSKA showcased its SS'24 collection titled...

Florentina Leitner SS24 “Picnic at Hanging Rock” Paris Fashion Week

Florentina Leitner is thrilled to unveil her Spring/Summer 2024 collection “Picnic at Hanging Rock”. The Austrian, Antwerp based fashion designer will show her new SS24...