Chris Lavish
Chris Lavish
Never Under The Influence. Always Influencing.© Monsieur Lavish resides in downtown Manhattan, blogging vegan food, street style, and designing clothes for personal use.

Driving Remarkable Experiences: Alto Ride App

Alto Ride App

If you’re looking to drive into a safer, cleaner, and more fun future, Alto ride app might just be the answer. This up-and-coming rideshare app, founded in 2018 and launched in 2019, has been taking social media by storm.

Some of their VIPs include Helen Owen, Sophia Amoruso, Sweats and the City (Elizabeth Endres and Dale Borchiver), Udonis Haslem, and more. With their clean, aesthetic cars and influencer blitz marketing, it’s hard to say you haven’t seen one of these if you’re in LA, Houston or Miami.

In 2021 they grew 700% and continue to expand. We sat down with the Alto team to find out more about the future-focused brand.


Q: How did the idea of Alto come about?

Alto exists to create remarkable journeys.

The journey began with a mission to provide safe, clean, and consistent rides at your fingertips through an app. While other rideshare platforms rely on independent contractors as drivers, Alto provides an elevated rideshare experience.

Alto provides an elevated rideshare experience

All our drivers are W-2 employees that undergo background checks, hands-on training, and performance management.

Safe, clean, and consistent rides are provided by professionally trained employee drivers.

Alto’s branded fleet of luxury vehicles guarantees a 10-15 minute pick up window every time. When you ride with Alto, you’re stepping into your own personal mobility experience.

Q: What are the key components of the app?

Through the app, you are able to manage your profile, Membership status, rides, deliveries, and our “Vibes.” Our in-app Vibes feature includes curated playlists — like Sanctuary, Liftoff, and Quest, to name a few — to set the vibe for your journey. If you want a quiet ride, you can always put on the “Do Not Disturb” button in the app.

Customers can ride with Alto as a guest or as a Member. Alto Members save up to 30% off each ride and have access to our fleet during peak times (how we avoid surge pricing!).

Alto Members have access to our fleet during peak times

Q: How does this app differentiate from others?

You’ll find the Alto app is easy to navigate and similar to other rideshares.

When you head to book your ride, you’ll receive information about your driver including name, a photo, a short bio about your driver, and vaccination status.

You will also receive the make, model, color, and license plate of your Alto-branded vehicle. There is also an “Identify Vehicle” button in the app: when you press this button, the front grille of your Alto will illuminate. These features, along with the app’s tracking of your position and status (and the in-car camera), create a safe, comfortable, and hospitable ride.

when you press this button, the front grille of your Alto will illuminate

Q: How are your drivers different from other rideshare apps?

Our drivers are classified as W-2 employees. We never use independent contractors!

Our drivers undergo background checks, complete a driver training program, and are uniformed. They are paid hourly, receive health care and other worker benefits, and have access to paid time off.

Our drivers receive health care and other worker benefits

Q: How do you keep such high safety protocols on all cars at low cost?

Unlike other rideshare apps, we operate and manage our own fleet. Our drivers are classified as employees and are performance managed. Alto’s differentiated business model allows us to control fleet operations and enforce high safety protocols, creating a consistent experience.

Q: What would your price point be compared to others in the market?

Our rides are similarly priced to Uber XL and about 30 percent less than Uber Black.

Q: How did the name ALTO come about?

In Latin, “alto” means raise or elevate.

Alto was created to bring an elevated rideshare experience and our values are safety, cleanliness, and consistency. We believe these principles should be the top priority in the ridesharing industry and we’re proud to be a part of building a better industry.

Q: What cities are you currently in, and plan to open during 2022?

We currently operate in Dallas, Houston, Los Angeles, Miami, and DC. We are planning to launch in a new market in February 2022 and then at least 3-5 more markets this year.

Q: Any collaborations or projects you would like the audience to know?

We recently announced that we will transition our fleet to electric vehicles by the end of 2023. Read our EV vision at


Learn More

With love,


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