Seven Crash Made its New York Fashion Show Debut Fall/ Winter 2019
Seven Crash’s inspiration for the new collection is the concept of “Quantus,” an approach charged with possibility. The 2019 designs expand upon conventional images of technology and the micro world, aiming to reach beyond prevailing thinking to explore the unknown world from a particle perspective.
“Seven Crash is looking forward to presenting our highly innovative and fashion forward streetwear brand to the US and international press for the first time during New York Fashion Week. Our partnership with BASF allows Seven Crash to be leading the pack in offering our customers great streetwear style in new and sustainable fabrications.”
Seven Crash Fall/ Winter 2019
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Photos: Curtis Xin Pan
The Future Is Now
Conventional wisdom defines the future as a moment that has not yet arrived. But for Seven Crash, it has. As a streetwear trendsetter, Seven Crash pioneered the concept of “futuristic workwear” and with this new collection continues integrating it with traditional streetwear elements. Seven Crash FW19 consists of a variety of avant-garde silhouettes and clean-cut tailoring that incorporate core design elements of workwear, imbuing function-driven creations with a sense of futurism and style.
With the first five simple-design luminous workwear precedents displayed at the venue, the models took on the roles of space explorers, venturing to probe the mysterious world of Quantum with Seven Crash. They might approach a dark and dim underground passage, or appear at a thunderous rainforest, or arrive at an extreme-weather polar region, or head bravely into unknown dimension of space. These intrepid role-players deployed themselves unflinchingly, challenging limits of space, time and even thinking, bravely contending with myriad provocative and evocative possibilities.
Enable the Possibilities
Using high-tech and futuristic fabrics from BASF (the German chemical company), Seven Crash emphasizes the important relationship between fabrics and technology.
The FW 2019 collection marks a groundbreaking collaboration between Seven Crash and BASF in designing fabrics that originally had been restricted to other professional fields with fabric such as Haptex, an innovative polyurethane solution for synthetic leather which does not use any organic solvent, large use innovative recycling fabric – Haptex and Freeflex, embodying sustainability in both design and quality in everyday applications.
When the two brand missions of BASF—“We create chemistry” and Seven Crash “Crash the rules”—integrated, it worked together seamlessly to break boundaries in creating unlimited new possibilities.
Seven Crash has expanded the potential of the micro world of Quantum, using an array of assorted fabrics to express the innovative and imaginative ideas and understanding of these uncharted territories. The FW2019 color palette is in silver and black enlivened by different hues (EDIT such as) representing different energies. With the metallic and reflective fabrics embellished by the designs, the collection showcases futuristic design with a soft beauty of lines. Seven Crash FW2019 makes the point that, even as they might live and carry on in unknown realms, humans can still display their personalities, attitudes and beliefs through the imaginative ways they choose to garb themselves.
The 2019 Seven Crash collection asks what the world of Quantum might be like. No one can provide a definitive answer yet. But what Seven Crash recognizes that we must do is strive to break existing limits step by step, and continue to explore the astonishing unknown world.
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With love,
FWO
