The avantgarde British brand Helen Anthony, founded by Creative Director Naeem Anthony, prepares to unveil its highly anticipated FW25-26 men’s and women’s collections, between an exclusive presentation on 20th February at its Mayfair flagship store, followed by the FW25-26 ready-to-wear runway show on 22th February in a luxury West End hotel.
Coming off the back of a widely acclaimed SS25 collection, these upcoming showcases promise to push creative boundaries even further, solidifying the brand’s reputation as one of Britain’s most exciting contemporary luxury houses, noted for its fearless approach to innovation and craftsmanship, and for its creative use of British yarns.
Helen Anthony’s SS25 collection set the stage for this next evolution, delivering a striking blend of freedom, artistry, and advocacy. Anthony used the runway as a platform for bold storytelling, weaving together themes of liberation and self-expression in every piece. This season’s offering was a testament to the brand’s commitment to both aesthetic and ethical considerations, with designs that reflected the fundamental human right to freedom of choice. Intricate, hand-embroidered details acted as metaphors for personal identity, while Anthony’s signature mix of custom fabrics – including cashmere wool, tweed, velvet, mesh, and tartan – showcased his unparalleled dedication to craftsmanship. The collection balanced structured tailoring with fluid silhouettes, respecting sartorial tradition while pushing its boundaries, ensuring that each garment was not only visually compelling but also rich with deeper meaning.
Helen Anthony
Photos: Darren Brade
The momentum of SS25 was further amplified by the grand opening of Helen Anthony’s first flagship store. Nestled in Mayfair’s prestigious Conduit Street, just steps from Savile Row, the three-story boutique marks a significant milestone for the brand. Housed within a historic Crown Estate property, the 3600-square-foot space blends industrial grandeur with contemporary sophistication, featuring slate-grey interiors and expansive floor-to-ceiling windows that juxtapose beautifully against its classic surroundings.
Designed to provide an immersive retail experience, the store’s layout is meticulously curated: the ground floor showcases womenswear and accessories, the upper level is dedicated to menswear, and the basement serves as an intimate VIP space. Within its arched alcoves, clients can enjoy personalized services, reinforcing the brand’s ethos of exclusivity and craftsmanship. For Anthony, whose grandmother inspired the brand’s name and his earliest foray into fashion, the opening of this physical space is both a personal and professional triumph.
“It has always been my dream for my brand to have a physical home,” Anthony shares. “In an era where so many independents are struggling to sustain brick-and-mortar retail, this store is a statement of resilience, creativity, and the enduring power of in-person connection.”
With the FW25-26 presentations on the horizon, Helen Anthony’s trajectory continues to soar. The brand’s presence at London Fashion Week is no longer just a showcase – it is a declaration of intent, a commitment to brave design, and a testament to the power of craftsmanship and artistic storytelling.
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