DAKS Spring 2018: London Fashion Week

DAKS London Fashion Week SS18

DAKS can always be counted on to bring a sense of serenity, in the form of elegant, relaxed looks that belong in a Merchant-Ivory film, on an otherworldly weekend in Nantucket, or possibly Picnic at Hanging Rock.

For Spring Summer 2018, the womenswear collection was inspired by the British Social Season with The Henley Royal Regatta as the main focal point.

The Henley Royal Regatta was the main focal point

DAKS: London Fashion Week SS18

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Weightless and light materials such as linen and cotton were used to shape the collection. Texture was a key theme, with fabrics that had been pleated into three different kinds of plissé. In keeping with the Henley theme, DAKS also developed an exclusive striped cloth called “The DAKS Regatta Stripe.” These two textiles made up the main stylistic element of the season.

DAKS has also developed an exclusive striped cloth called “The DAKS Regatta Stripe”

The collection provides a sense of softness and femininity with a range of floral prints; sometimes almost invisible and embroidered white on white and sometimes colored and printed on airy fabrics such as chiffon and georgette.

Soft silhouettes and fluid shapes dominated the runway for DAKS Spring Summer 2018, where garments draped softly around the body without restricting it.

Soft silhouettes and fluid shapes dominated the runway

Knitwear comes in the shape of fluid cardigans that wrap gently around the body like a shawl and small pullovers with hems and cuffs in a variety of proportions to give an instant touch of femininity.

Light and elegant shades make up the palette for Spring Summer 2018 with a timeless base of white and beige with accents of vicuna, one of the three colors that form the classic DAKS House Check. This time, the famous check will be offered in large dimensions on a cotton background.

Bags are made in the softest leather and are perfectly in keeping with the concept of the collection.

The DAKS woman remains stylistically consistent with previous seasons although with a timeless summery update. She is maintaining her signature classic look marked by its refined and effortless elegance. Her style stands the test of time as it isn’t led by passing trends. She represents the historic grace and sophistication of the DAKS brand.

The DAKS woman represents the historic grace and sophistication of the brand


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