As part of our initiative to help bring emerging designers to a wider audience, we present this profile on London-based House of Ikons.
House of Ikons: Enabling Emerging Designers
Since September 2013’s London Fashion Week, the Lady K Production team — helmed by one Savita Kaye — has bought international designers to the forefront. They’ve been giving a platform to designers around the world to help them reach media, press, buyers, high-profiled clients, joining forces with Fashion One TV, and reaching 100 million viewers in more than 120 countries. And to top things off, they’re now supported by The Prince’s Trust.
House of Ikons
Being appointed as one of The Trust’s ambassadors, CEO Savita Kaye is not just raising funds through her fashion shows, but proactively fundraising with The Trust and — most importantly — highlighting this royal charity’s work with young people.
Savita Kaye is not just raising funds through her shows, but proactively fundraising with The Trust
Although based in London, House of iKons shows have taken place in Los Angeles, Dubai, and Abu Dhabi.
For February 2016, they’ll feature more international designers from as far afield as China and LA, as well as up-and-coming British designers. The last fashion week show featured 18 designers under one roof, in one day.
Designers have been signed to departments stores around the world, and are now working with major celebrities such as JLo, Katy Perry, Lady Gaga, Paris Hilton, Britney Spears, and Tyra Banks to name but a few.
Designers have been signed to departments stores around the world.
Models and presenters who have taken part with the House of iKons shows in London, Dubai, and Los Angeles have also benefited by working in film and TV.
And as if that wasn’t enough, House of iKons is set to launch in one of China’s biggest trade shows in March – April 2016, and at Beijing Fashion Week.
The launch of House of iKons in China will be at the prestigious The Four Seasons in Beijing.