New “Emerging Designers” Store Comes to New York

“Emerging designers” are the much-fêted facet of the fashion industry that everyone loves to hear and think about, but few know how to truly support.

It’s indisputable that there’s a lot of talent out there: from the many productions of New York Fashion Week all the way through to Paris. The designers who can afford it may have runway shows, but it’s hard to know where to go to buy these designs after the walk throughs are done.

Yes, you can make a list of websites, but … isn’t there a place you can just go?

UK-based retailer Wolf & Badger has created a concept that addresses that very issue: an online and offline retail space dedicated to “discovering and nurturing best-in-class emerging talent.”

Basically, it’s the boutique concept on steroids, with 700 emerging brands from around the world, available at retail locations and on

The Face of Different

Now Wolf & Badger is coming to New York.

The new 2,500 square foot, multi-level store will be located at 95 Grand St. in SoHo, just steps from Alexander Wang, Acne, Dior, and Saint Laurent.

As George Graham, co-founder and CEO of Wolf & Badger, explains, “Shoppers are bored of seeing the same designer brands on every street and in every mall around the world. Instead of bringing them more of the same, we are proud to introduce customers to the most unique, individual and exciting independent brands out there.”

Shoppers are bored of seeing the same designer brands on every street.

The new Grand Street store will introduce New York consumers to a highly curated selection of independent, exciting brands from around the world. These brands will be available for purchase in-store and online on a three-month, rotating basis.

The Grand Street location will also utilize Wolf & Badger’s pioneering “serviced retail” concept to launch, promote and support these new and emerging brands in the U.S.

Under this model, participating designers will have access to key business services: from creative and merchandising consultancy and retail advice, to press and marketing support.

Interested designers can apply here.


Learn More

Wolf & Badger  
95 Grand St, New York, NY 10013
(212) 226-1200

With love,