VR Fashion: Taking a Seat in the Digital Front Row
Virtual Reality, or VR, has become a popular technology in a lot of different industries. It is incredible being able to view a lifelike image from anywhere in the world. Many people wouldn’t immediately connect VR to the fashion industry, but the two have become merged. There are many developing trends in VR fashion, and we are here to cover some of the latest developments.
Virtual Reality Runways
You probably guessed it, but VR fashion runways have become popular among big name brands. The best part about it? You get to sit front row in the virtual reality viewing. Tommy Hilfiger, for example, has an in-store virtual reality fashion show so that you can view the trending wear while at the store. Think of it as another way to try before you buy, but with this way, you get to see how it looks on the models.
Know What The Celebrities Wear
Google Daydream has recently added a way that you can look in the closets of some of the biggest celebrities and models, including Kendall Jenner. This allows you to see the trending looks from these models. VR takes the experience and makes it far more realistic than simple pictures would. You get to feel like you are there and take in more of the closet.
Augmented Reality Fashion Magazines
Have you ever thought that a page of a fashion magazine really popped out at you? Well this is actually happening with the power of augmented reality. More and more magazines are using apps that allow users to point their devices at a magazine and up comes 3D images on the screen of the device. Imagine being able to add more content to fashion magazines, from high definition visuals to a full 360 of a model.
W Magazine is just one of the fashion magazines to have picked up on this trend. They have a 3D model on the front page of their September issue and throughout the issue you can find 2D photos and other augmented reality content to compliment the traditional material.
Augmented Fashion Tryon
Ever wanted to see how a piece of fashion would look on you? Augmented reality allows you to see how a new piece of clothing or shoe would look on your body without having to buy it or physically try it on. The only problem with this use of technology is that if you want to see what a shirt or hat would look like on you, you need a friend to take a photo of the augmented reality for you.
Converse has launched an app where you can try on different shoes with the camera on your phone. You simply point your phone at your feet and it will allow you to select different shoes from the various lines of converse.
Trying on clothes with augmented reality allows buyers to better experience their online purchases before buying them. You will have an idea of what it will look like before it arrives. Time saved also allows customers to look at more items if they are on a schedule.
VR and AR Data Gathering
Fashion companies have started to use virtual reality and augmented reality to gather information on consumer trends and details. For example, an Indian company has started to use the data gathered to provide better options in terms of fitting and physical trends around the world. It also allows to establish likes and dislikes. With this information stocking can be improved so the proper sizes are where they need to be.
It is important to note that the trend of focusing on mobile-based virtual reality for the fashion world has continued. Computer-based virtual reality is expensive and the major consumer base for such devices is the gaming industry. Even then, the percentage of gamers that have high-tech VR rigs is small. Mobile platforms allow more fashion consumers to enjoy both virtual reality and augmented reality at an affordable price. The advent of a centralized VR Fashion Week experience is also on the horizon.
The VR fashion world is moving to using VR devices more and more. Such devices open up a lot of new doors for fashion lines and this is being realized on an almost daily basis as companies are trying new things with these devices. As virtual reality devices become more common place amongst your everyday consumer this will become even more important.