Now that Pierpaolo Piccioli has had time to settle into his role as solo Creative Director at Valentino, probably it comes as no surprise he’ll be looking to branch out in more ways than one.

Offering one more sign of changes taking hold at the brand, the designer will hold his pre-fall 2017 runway show in New York. Although the date has been set for January 11, the show location is as-yet unconfirmed.

“I am thinking of New York for June, too,” he told WWD. “New York seems to me the ideal location for the pre-collections; it’s international and has such charm.”

New York is international and has such charm.

Pre-fall is one of those nebulous fashion week events, spread across the “Big 4” and organized not so much by design as whimsy: which makes it a breath of fresh air, in the cluster of producers and organizers jockeying for attention during the more “organized” fashion weeks of February and September.

Piccioli told WWD “pre-collections are becoming super important, where style is fundamental. These collections really represent the company.”

Pre-collections are becoming super important, where style is fundamental.

Ever since fashion week has become more of a consumer-facing proposition, we’ve seen some of the traditional boundaries between the “Big 4” dissolve a bit, as witnessed by Givenchy‘s NYFW spectacle just a few seasons ago.

We’ll keep you posted at the Pre-Fall ’17 season develops.

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With love,

FWO

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