Having not been familiar with this very young brand, I had no expectations short of fresh, and that’s exactly what they served on the silver platter that was Chanel’s old apartment. A rep whispered that Rüdes designs for himself, is his own fit model at the presentation, and he aims for a price point less than Tom Ford, while still creating accessible couture.
The overall impression of the collection was of 1990s Hollywood decadence. This could be palpably felt in the flirty mix of jewel-tone greens and pale blues in conjunction with mixed textures.
Suedes are important to the essence of this collection, with small hits of luxury seen on buttons and ribbing on sleeves. In addition, the high quality of all garments is ensured with the “Made in Italy” seal.
The high quality of all garments is ensured with the “Made in Italy” seal.
Jeffrey Rüdes puts forth a clean, fluid collection, with my favorite piece being a reimagined silk button-front shirt shown with suiting, but intended for even a pair of jeans. It quickly transported me to a ’60s Beatles-meets-’90s shag chic. It also recalled just a bit of Heidi Slimane’s Saint Laurent moment.
The brand offers the full experience, from shoes, belts, and scarves to full tuxedoes and suits. They are unique in the market thanks to the great fabric prints and a little glitz in yarns.