Just In Case
Represented by REP Agency.
It’s taken marketers awhile to realize millennials — the market they obssess over the most — don’t necessarily need to watch other millennials. Just take the success of other-generational heroes from Louis CK to Iris Apfel.
Avant-garde Taiwanese streetwear designer, Justin, Yu Ying Chou, obviously understood this in his model casting, choosing a wide range of models to showcase clothing that was forward-thinking.
Just In Case: NYFW SS18
The designer channeled the artist Sanyu‘s bold Chinese calligraphic lines, fused with a Modernist French figurative painting style of his work “NUDE”.
Trained in the calligraphic stroke, Sanyu moved in 1920s to study art in the precocious and paradoxically bohemian Parisian art scene. Challenged with this time of self discovery Sanyu’s subconscious yearning to link the traditional with the contemporary is an underlying theme throughout his work.
Sanyu’s yearning to link the traditional with the contemporary is an underlying theme throughout his work
Thoroughly intoxicated with the romance of exotic Paris, Sanyu worked in palettes of pink, creams, purples and blues lending broad fields of elegance to which his complimentary black strokes would contrast and define.
Much like Sanyu, Justin Chou was raised in Asia but with further professional training in both Italy and the UK. The conflicting aesthetic of the traditional Far Eastern culture with Western structures is a constant concept in each of his collections. Chou continually injects refined, classic and high quality undertones into every one of his looks to demonstrate a unique, avant-garde character that embodies the modern street wear of today.
In this collection, Chou orchestrates Sanyu’s ideographic and monumental conception of the painted figure, reinterpreting the canvas into wearable art. Set in motion, 3D graphic animal and oral prints, oversized silhouettes with distorted proportions and unbalanced sleeves converge within the bold energy of black inked lines synergistically creating looks that are intimate, sensual and vibrant with the utmost simplicity. Using City Color, the US makeup brand to interpret the bold strokes and the vivid makeup colors for the each unique looks.
Chou orchestrates Sanyu’s ideographic and monumental conception of the painted figure
Just In Case is happy to announce an exclusive collaboration with the National Museum of History, Taiwan has licensed them the permission to use Sanyu’s full extended art collection.