Interview with Audrina Patridge
Intro by Pablo Starr
Audrina Patridge’s PREY Swim line is more than just another swimwear brand. It includes some clever innovations such as body-shaping suspenders, and explores international destinations while offering up some savvy insights into the history of fashion.
We’ll be bringing you full coverage of their latest Miami Swim Week collection in the next couple of days. Until then, enjoy this interview — held minutes before their SwimMiami show — where Audrina discusses some of the inspiration behind PREY.
Interview by Kyleigh McCollam
(C’est Le Style)
Q: Before you became a TV personality did you always have a passion for design, or is this something new for you?
I’ve always had a passion for design. Growing up, I was always into dressing up and creating things. We would actually sew our own doll clothes with our grandma.
We would actually sew our own doll clothes
So the passion has always there from a young age; I just never really embraced it until my twenties. I started realizing I couldn’t find the perfect suit or fit to express my style.
That’s when I decided I would do it myself.
Q: Do you plan on incorporating clothing into your future collection?
Right now we’re going to focus on swim. I love swimsuits. Being from Southern California, we were always at the beach or the pool or the lake: anything water related.
Being from Southern California, we were always at the beach
Eventually once we’re established we’ll get there, and maybe do some cover-ups. And I want to do menswear and then maybe in the far, far, future, we’ll do women’s clothing.
Q: What makes PREY Swim different or unique?
I want every collection to be very different: whether it’s the pattern, or our Duck Dive Bottoms or suspenders. And I wanted to fit girls with bigger chests. All shapes.
So we have extra small, and extra large. And after a year of working out all our kinks we’ve really taken in so many opinions and what girls are saying things like: “Oh, you should do this to a suit.” Or, “we have to exchange it because of this –”
You know we really figured out like what works and what doesn’t work with certain girls.
I really love feedback from customers. Any time we get an exchange, or they want a refund, we usually ask for constructive criticism. “How can we do this better?”
I really love feedback from customers.
Q: That’s what more companies should do. Where do you find inspiration, and what inspired this collection?
The PREY Swim girl loves to travel. She looks to create her own trend. She’s fashion forward. She’s a leader.
Basically our collections are inspired from someplace around the world. We started off with a Moroccan-inspired collection. Tonight we’re going back to the sixties in the South of France, and then transitioning to a pre-fall show.
We don’t have our full collection, but we’re going to be showing you some pieces inspired by South America, so it’s very moody and sultry, with gem tones.
Tonight we’re going back to the sixties in the South of France
Q: What is your favorite swimsuit from this collection and why?
So hard to say! I love our Bardot high-waisted bottoms; I love our one pieces. I’m all about one pieces. But every girl needs that simple black bikini, that simple one piece, and a suit to make a statement. Three suits.
Every girl needs three suits
Q:Define the ultimate PREY Swim girl. Who is she and what is she like?
The ultimate PREY Swim girl is a traveler.
She’s free-spirited knows exactly what she wants. She travels the world and starts trends. People want to look at her for advice and inspiration
Stay tuned for our full coverage, coming soon.