193 FRONT ST.
NEW YORK, NEW YORK 10038
JOOBI is a luxury womenswear brand created through experimentation. Utilizing distinct materials, unorthodox techniques are used to drape her womenswear in ways that empower them. Each collection has a story, and JOOBI wants to talk to the world through clothes.
The Progress of Recovery
The collection begins within the depression of a young artist. The designer works in the concrete jungle of the fashion district of New York City, where lack of a social life and lack of light keeps her dark. Construction and other loud nuisances of noise keep her awake from her small dark floor. Through the effort of building and rebuilding, her first collection shows the progress of recovery from dark depression to light happiness.