Eudon Choi London Fashion Week FW18

One can not compare London Fashion Week to any other Week because London is very inclusive and diverse, thus you never get bored. It is all about creativity, and that can be confirmed by Eudon Choi and his AW18 collection.

Specifically, the Korean designer did a homage to St. Ives, the Cornish harbour town in England which have been attracting from the mid-1800s some of the world’s greatest painters, sculptors and ceramists. Choi especially focuses on post-WWI and during WWII period, when modern artists (Ben Nicholson, Barbara Hepworth, Naum Gabo, Alfred Wallis) settled in St. Ives, turning it into an international epicentre of modern art.

 
Eudon Choi: London FW18


 

Eudon’s known for two things; masculine tailoring and taking inspiration from art and architecture. This time his collection was influenced by the Cornish light and way of life, combined with the modern art notion. I would normally try to grasp the feeling/energy of the show, but with having this complex idea in mind I focused on the clothes -the classic trench-coat, the double-breasted blazers, the wool jackets, the over-sized scarves, the fisherman’s knit sweaters, the voluminous, flowy pants were the things that do ring the bell for coastline-life. Not to forget the beautiful hats and the conceptual DECKE bags, which completed the image of the modern woman in St. Ives.

In the bigger picture, Eudon Choi’s A/W18 collection was well coordinated although a bit complicated. His abstract idea that inspired him, combined with the bold beat music during the fashion show, was a bit tricky. Perhaps it would be better to build his forthcoming collections on something more clear and relevant. Looking forward!

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With love,

FWO